2020 Vision - The UK Design Industry in 2020

该项目的重点是研究英国设计行业在未来十年面临的挑战，并将通过一系列的采访和调查咨询机构，客户，行业协会和记者，高等教育机构（设计课程主任），经济学家和政策制定者，为行业制定蓝图。因此，该提案支持AHRC对前沿设计研究的呼吁，该研究旨在探索适合世纪社会面临的挑战的新的设计思维模式。然而，创意产业（特别是商业设计部门的71，000名员工，而不是设计师-制造商部门）没有得到应有的关注，尽管创意能力是英国竞争能力的核心，DTI的一项研究证实了这一点（经济学论文第15号，创意，设计和企业绩效）。当然，该行业内的其他组织，设计理事会的职权范围现在集中在倡导在商业和社会中使用创意技能，并将设计作为出口商品，而不是设计行业本身的政策，而新成立的创意产业技能理事会则专注于技能提供。有人建议索尔福德大学将调查设计经理，设计课程主任和毕业生/校友在英国和欧盟，并通过他们广泛的海外设计联系，HEI的在中国，韩国和印度。英国设计创新协会（BDI）是一个非牟利会员组织，代表95%的商业设计行业，也是一个重要的行业伙伴，它将：（1）提供数据资源、设计界和舆论界的访问;（2）在10个主题中的6个主题上直接参与对其成员的在线调查，（3）参与焦点小组讲习班和研讨会的制定和交付，部署从索尔福德借调的研究人员。这种方法将辅之以索尔福德与贸易协会、评论员和政策制定者协调进行的深入访谈，并应用德尔菲方法来交叉比较观点和确定新兴趋势。其余的行业合作伙伴将参与案例研究和一些研究主题的开发。

The project focuses on researching the challenges facing the UK design industry over the next decade, and will consult agencies, clients, trade associations, and journalists, HEIs (design course directors), economists and policy makers via a range of interviews and surveys to establish a blueprint for the industry. As such, the proposal supports the AHRC's call for leading edge design research, which explores new modes of design thinking suitable for the challenges facing 21st century society.Various government initiatives have looked at technology and enterprise. However, the creative industries (and particularly the 71k employees in the commercial design, as opposed to designer-maker, sector) have not received the attention they warrant, despite the fact that creative capabilities lie at the core of the UK's ability to compete, substantiated in a study by the DTI (Economics paper No. 15, Creativity, Design and Business Performance). Of course other organisations within the sector, the Design Council's remit is now focused on championing the use of creative skills in buisness and society, and on design as an export commodity rather than on policy in the design industry itself, whilst the newly formed Creative industry Sector Skills Council has focused on skills provision.It is proposed that the University of Salford will survey design managers, design course directors and graduates/alumni across the UK and EU and through their extensive overseas design links, HEI's in China, Korea and India. This will be undertaken with a number of key industry partners.British Design Innovation (BDI), a not-for-profit membership organisation representing 95% of the commercial design industry and a key industry partner, will: (1) provide access to data resources, the design community and opinion formers; (2) play a direct part in surveying its members online across 6 of the 10 thematic issues and (3) participate in the development and delivery of focus group workshops and seminars, deploying research staff seconded from Salford. This approach will be complemented by in-depth interviews coordinated by Salford with trade associations, commentators and policy-makers, and applying a Delphi method to cross-compare perspective and determine emergent trends. The remaining industry partners will participate in the development of case studies and a number of research themes.