To research, develop and design a range of creative thinking and practise workshops
To research, develop and design a range of creative thinking and practise workshops
批准号:
AH/G500096/1
负责人:
Tracy Harwood
金额:
$2.13万
依托单位:
依托单位国家:
英国
项目类别:
Research Grant
财政年份:
2008
资助国家:
英国
项目状态:
已结题
起止时间:
2008 至 --
中文摘要
该项目将在艺术家领导的音乐公司Bathysphere和德蒙福特大学创意技术研究所(IOCT)之间形成令人兴奋的合作。该项目的总体目标是为一系列技术、工程和科学公司研究、开发和提供创造性思维和实践研讨会。这些讲习班将培养学员的创造性思维,鼓励他们在新的环境中使用现有技能。IOCT将在产品研发、概念测试、商业企业规划和营销、商业化、关系营销和谈判方面提供研究专业知识。IOCT在新兴的数字和后数字创意领域工作,在研究和与企业合作方面有良好的记录,特别是在创意产业背景下,包括数字媒体组织,如凤凰艺术中心,这将被证明对该项目非常宝贵。该项目将对Bathysphere产生显着影响,使该公司能够实现其短期和长期目标。短期内,Bathysphere将受益于在工程、科学和技术和商业服务等各种工作环境中向技术人员传授创造性技能方面的经验。作为项目的一部分进行的活动将提高公司的创造力并促进创新(设计创造力可能导致新的或递增的产品和工艺开发,例如,更高的效率、规模经济、通感设计和互动吸引力)。从长远来看,该项目将为该公司提供一个重要的新的外部收入来源,这将使它能够减少从政府资金获得的支持水平,从而为该公司及其团队提供更大的安全保障。此外,Bathysphere将发展创意产业对经济增长的生产性贡献(英国范围内和其他地区)。此外,Bathysphere还将进入IOCTS行业网络,特别是创意产业。这将为Bathysphere公司提供一个试验台,在它们推出之前对研讨会进行试点和改进。因此,Bathysphere将与以前不为他们所知或无法接触到的公司建立牢固的关系,这可能会导致未来的研讨会和合作。
英文摘要
This project will form an exciting collaboration between Bathysphere, an artist led music company, and the Institute of Creative Technology (IOCT) at De Montfort University. The overarching aim of this project is to research, develop and deliver creative thinking and practice workshops for a range of technology, engineering and science companies. These workshops will foster creative thinking within the participants encouraging them to use their existing skills in a new context. The IOCT will provide research expertise in product research and development, concept testing, business enterprise planning and marketing, commercialisation, relationship marketing and negotiation. The IOCT works in the emerging areas of digital and post-digital creativity and has a proven track record in research and collaborations with businesses particularly in a creative industries context including digital media organisations such as The Phoenix Arts Centre which will prove invaluable for this project. This project will have a marked impact on Bathysphere enabling the company to achieve both its short and long term objectives. In the short term Bathysphere will benefit from gaining experience in the articulation of creative skills in technical staff in a variety of work contexts such as engineering, science and technology and business services. Exercises undertaken as part of the project will enhance the company’s creativity and facilitate innovation (creativity for design which may lead to new or incremental development of products and processes, for example, greater efficiencies, economies of scale, design for synaesthetic and interactive appeal). In the long term this project will provide an important new source of external revenue for the company which will enable it to reduce the level of support it receives from government funding giving greater security to the company and its team. In addition Bathysphere will develop a productive contribution of the creative industries for economic growth (UK wide and beyond). In addition Bathysphere will also gain access to the IOCTs industry networks, particularly the Creative Industries. This will provide Bathysphere with a test bed of companies to pilot and refine the workshops before their launch. As a result Bathysphere will develop strong relationships with companies previously unknown or inaccessible to them which are likely to result in future workshops and collaborations.
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