Market Blended Insight

市场混合洞察项目由提供和使用企业对企业(B2B)营销信息的领先企业和语义网技术领域的世界级学术研究人员组成。该项目有一个明确的目标，即在5-7年的时间框架内，在英国的企业对企业(B2B)营销活动中取得显著的业绩改善。英国的B2B营销经济规模为173亿英镑(5年内增长47%)，对英国出口的贡献接近60亿英镑。B2B活动每提高1%的绩效，英国的生产率就提高了1.73亿。该联盟认为，当语义网技术应用于媒体行业提供和公司对商业数据和内容的开发时，可用内容的快速扩张可以被语义网技术的最新进步所利用。该项目计划汇总这些商业信息，以提供英国商业活动的无与伦比的档案，并开发丰富的语义搜索和导航工具，使任何企业都可以“将他们的销售主张放在潜在买家面前”，相信接受者有“购买倾向”。该联盟将从EPSRC的高级知识技术研究中心(AKT-http://www.aktors.org)扩展世界级的“语义网”研究，并将其应用于大规模的、现实生活中的英国公司数据源，以了解我们是否可以在非常大的信息池中发现组织的“购买倾向”。这项创新将在三个领域突破界限：我们计划创建的信息源的预期规模，基于纳入整个英国经济的370万家公司。本体论的复杂性，涵盖了每个公司丰富的信息深度。最后，也是最困难的是，在信息中识别语义关系和查询所需的创新，这些语义关系和查询需要确定给定的“销售主张”的“购买倾向”。其目标是建立一个工业规模的原型，为英国商业用户提供对其目标市场的动态、相关的洞察，并允许他们就潜在客户的购买倾向做出明智的决定。该财团包括一批领先的英国公司，包括ParcelForce、英国天然气公司、诺维奇联合公司、Clydesdale和约克郡银行以及3M。它们代表了英国经济中的各种细分领域(制造业、银行业、保险业、物流业和公用事业)。工业规模的演示器将由用户组进行测试，用户组将根据用户规范对其进行审查并提供反馈。联盟之间的关系为科学基地通过行业和最终用户英国公司之间的知识转移创造了一条双向通道。出去，将流动暴露于语义网，将流动暴露于现实的业务需求。该财团相信，它拥有一支独特的跨学科团队，共同提供成功的主要要求。

The Market Blended Insight project is made up of leading players in the provision and use of business to business (B2B) marketing information and world class academic researchers in the area of Semantic Web technologies. The project has a clear objective of making a significant performance improvement in UK business to business (B2B) marketing activities in the 5-7 year timeframe. The UK economy for B2B marketing is 17.3bn (it's grown 47% in 5 years) with approaching 6bn contribution to UK exports. A 1% performance improvement in B2B activity is 173M improvement in UK productivity. The consortium believes the rapid expansion in available content, can be harnessed by recent advances in Semantic Web technologies when applied to both Media industry provision and company exploitation of business data and content. The project plans to aggregate this business information to provide an unparalleled archive of UK business activity and to develop rich semantic search and navigation tools to allow any business to 'place their sales proposition in front of a prospective buyer' confident the recipient has 'a propensity to buy'. The consortium will extend world class 'Semantic Web' research from the EPSRC's Advanced Knowledge Technologies IRC (AKT- http://www.aktors.org ) and apply it to large scale, real life UK company data sources to understand if we can discover within a very large information pool an organisation's 'propensity to buy'. The innovation will push boundaries in three areas: The anticipated scale of the information source we plan to create, based on the 3.7 million companies that incorporate the entire UK economy. The complexity of the ontology, covering a rich depth of information for each company. Finally and most difficult, the innovation required to identify within the information the semantic relations and queries required to determine 'propensity to buy' given a 'sales proposition'. The objective is to build an industrial scale prototype that will provide UK business users with dynamic, relevant insight into their target markets and allows them to make informed decisions on a potential client's propensity to buy. The consortuim contains a collection of leading UK companies, ParcelForce, British Gas, Norwich Union, Clydesdale and Yorkshire Bank and 3M. They represent the variety of segments (Manufacturing, Banking, Insurance, Logistics and Utilities) within the UK economy. The industrial scale demonstrator will be be tested by the user group who will review it against the user specification and provide feedback. The consortium relationships have created a two way street for knowledge transfer between the Science base through industry to end user UK companies. Out, will flow exposure to the Semantic Web and back, will flow exposure to the realities of business needs. The consortium believes it has a unique interdisciplinary team that together provide the major requirements for success.