Using Facebook to recruit parents to a parenting program to prevent teen drug use

描述(由申请人提供)：这份R21申请将研究利用社交网站Facebook招募家长完成自我指导的育儿计划的可行性，以防止青少年饮酒、吸烟和大麻使用，并检查使用Facebook来加强和支持这一计划的效用和可接受性。有强有力的证据表明，育儿计划在防止青少年使用药物方面是有效的。然而，一个长期悬而未决的问题是，很难招募父母参加家庭项目，并留住他们完成所有必要的课程。低招聘和保留率极大地降低了育儿计划对公共健康造成广泛影响的可能性。对于自我导向的育儿项目来说，社交媒体可能是一个很有前途的招聘和留住工具，但还没有在这一背景下进行研究。找到有效的招募和留住策略是很重要的，因为育儿计划对在社区范围内预防药物使用和成瘾有着很大的希望。这项可行性研究旨在招募100名家长，使用基于网络的受访者驱动抽样(WebRDS)和Facebook广告。华盛顿州和科罗拉多州中学适龄儿童的父母将参与养育健康儿童(RHC)计划的自我指导育儿部分。这项研究以华盛顿州和科罗拉多州的父母为对象，回应了人们日益增长的担忧，即在最近通过法律将成人娱乐使用大麻合法化的州，青少年大麻的使用可能正在增加。父母们对新法律感到困惑，也不知道如何在合法化的背景下与他们的青少年就大麻和其他毒品使用进行沟通。为家庭提供 循证工具将是应对有关大麻使用的不断变化的规范背景所需的预防方法的重要组成部分。招募的家长将被随机分配到两个计划条件之一：在社交媒体增强的情况下和不在社交媒体增强的情况下实施。加强社交媒体将包括参与Facebook的私人群组，这将为非正式互动和促进小组对话提供机会。对Facebook小组互动和对话的定性分析将用于揭示家长互动过程中出现的突出问题和主题。两种情况下的家长将在完成率和项目参与度方面进行比较。在线事后调查将用于评估社交媒体增强的可接受性，其在提高保真度和节目完成度方面的效用，以及与家庭相关的风险和青少年物质保护因素的变化，即育儿干预的近期结果。分析还将评估这两种征聘方法的可行性和成本效益，并对它们进行比较。使用WebRDS和Facebook广告招募的父母将在人口统计特征、物质使用和育儿干预的近期结果方面进行比较。

DESCRIPTION (provided by applicant): This R21 application will study the feasibility of using the social networking site Facebook to recruit parents to complete a self-directed parenting program to prevent teen alcohol, tobacco, and marijuana use and to examine the utility and acceptability of using Facebook to enhance and support this program. There is strong evidence that parenting programs are effective in preventing adolescent substance use. However, a persistent and unsolved problem is that it is difficult to recruit parents to family programs and retain them to complete all required sessions. Low recruitment and retention rates greatly reduce the potential for widespread public health impact of parenting programs. Social media may be a promising recruitment and retention tool for self- directed parenting programs but have not yet been studied in this context. Finding effective recruitment and retention strategies is important because parenting programs hold great promise for the prevention of substance use and addiction community-wide. This feasibility study will aim to recruit 100 parents using web-based respondent-driven sampling (webRDS) and Facebook advertising. Efforts will target parents of middle school-aged children in Washington State and Colorado to participate in the self-directed parenting component of the Raising Healthy Children (RHC) program. By targeting parents in Washington and Colorado, this study responds to growing concerns that youth marijuana use may be increasing in states that recently passed laws legalizing the recreational use of marijuana for adults. Parents are experiencing confusion about the new laws and about how to communicate with their teens concerning marijuana and other drug use within the context of legalization. Providing families with evidence-based tools will be an important part in the prevention approach needed to respond to the changing normative context around marijuana use. Recruited parents will be randomly assigned to one of two program conditions: implementation with and without social-media enhancement. Social media enhancement will consist of participation in a private Facebook group, which will provide the opportunity for informal interactions and facilitated group conversations. Qualitative analyses of Facebook group interactions and conversations will be used to uncover salient issues and themes that emerge during parent interactions. Parents in both conditions will be compared on completion rates and degree of program participation. Online pre-post surveys will be used to assess the acceptability of the social media enhancement, its utility to increase fidelity and program completion, and change in family-related risk and protective factors for teen substance, the proximal outcomes of the parenting intervention. Analyses will also assess the feasibility and cost-effectiveness of both recruitment methods and compare them against each other. Parents recruited using webRDS and Facebook ads will be compared on demographic characteristics, substance use, and proximal outcomes of the parenting intervention.