Behavioral Economics and Intervention Sciences

项目总结（见说明）： 佛蒙特州行为与健康中心（VCBH）将致力于研究个人行为模式与慢性病和过早死亡风险之间的关系。行为经济学和干预科学（BEIS）核心的首要目的是为VCBH研究人员提供三个关键领域的科学和技术专业知识和研究基础设施。首先，核心将协助研究人员制定和实施基于激励的干预措施以及其他行为和药物干预措施，以促进行为改变，特别注意根据目标人群的独特特征和风险行为定制这些干预措施，并在可能的情况下包括验证行为改变的方法。其次，核心将提供干预措施和卫生成果的计量经济学建模，包括几种类型的卫生经济学分析，以检验基于价值的激励措施可以导致持续改善成果和降低成本的假设（例如，成本效益、成本效用和成本效益分析）。第三，核心将提供行为选择和决策研究方面的专业知识，特别强调调查与健康行为和干预措施反应相关的决策偏差的核心认知过程。可用的方法将包括实验室任务，自我报告工具，神经心理学测试和有效的功能磁共振成像范例，这将允许评估核心认知过程如何影响决策和行为。最后，我们将拥有将技术（基于网络的平台、移动的设备）与干预和评估相结合的中心专业知识，以同时提高可访问性和降低成本。综合考虑，BEIS核心将提供必要的专业知识和基础设施，以支持VCBH研究人员现在和未来的研究，以及整个UVM校园的其他研究人员。

PROJECT SUMMARY (See instructions): The Vermont Center on Behavior and Health (VCBH) will be dedicated to researching relationships between personal behavior patterns and risk for chronic disease and premature death. The overarching purpose of the Behavioral Economics and Intervention Science (BEIS) Core will be to provide VCBH investigators with scientific and technical expertise and research infrastructure in three key areas. First, the Core will assist investigators with developing and implementing incentive-based and other behavioral and pharmacological interventions to promote behavior change, taking special care to tailor these interventions to the unique characteristics of the population and risk behavior being targeted and where possible to include methods for verifying behavior change. Second, the Core will offer econometric modeling of interventions and health outcomes, including several types of health economic analyses in order to test the hypothesis that value-based incentives can lead to sustained improved outcomes and reduced costs (e.g., cost effectiveness, cost-utility and cost-benefit analyses). Third, the Core will offer expertise in the study of behavioral choice and decision making, with a special emphasis on investigating core cognitive processes that bias decision making related to health behaviors and response to interventions. Available methods will include laboratory tasks, self-report instruments, neuropsychological tests and well-validated fMRI paradigms which will permit the assessment of how core cognitive processes affect decision making and behavior. Finally, we will have center expertise in the integration of technology (web-based platforms, mobile devices) with interventions and assessments to simultaneously increase accessibility and lower costs. Considered together, the BEIS Core will provide the expertise and infrastructure necessary to support the research of the VCBH investigators now and in the future, as well as other researchers across the UVM campus.