Social Media Action to Reach, Teach and Educate Greater Richmond, VA, 2.0 (SMARTER-VA 2.0)

项目总结 弗吉尼亚联邦大学梅西综合癌症中心(梅西)寻求 国家癌症研究所(NCI)癌症中心支持补助金(CCSG)的行政补充，用于 开展多渠道沟通活动，以改善贫困人群的癌症教育和结果 人口。作为弗吉尼亚州联邦内领先的学术医疗中心，梅西医院为 66-横跨弗吉尼亚州中部、南部和东部的集水区。这一地区有超过 有400万居民，其特点是有大量的种族，地理和 社会经济多样性，造成更高的总体癌症负担和显著的健康差距 比全国报道的都要高。在这66个地区中，26个被确定为结直肠癌(CRC)热点 弗吉尼亚。此外，66个地区中有11个因死亡率高而跻身美国前50名 包括结直肠癌在内的可筛查癌症。在该项目中，社交媒体行动旨在达到、教导和教育更多 弗吉尼亚州里士满，2.0(SMARTER-VA 2.0)，Massey将引导多渠道沟通努力 11个高死亡率地区中的6个，包括殖民地高地、埃塞克斯县、哈利法克斯县、马丁斯维尔、 诺托维县和苏塞克斯县。这些地区的结直肠癌发病率和死亡率较高， 癌症的行为风险因素(如肥胖和吸烟)的比率高于弗吉尼亚州和美国人口。 SMARTER-VA 2.0将重点关注30岁以上的普通人群，利用多渠道通信 策略包括改善癌症教育的前期信息和对患有癌症的人的结果 45至50岁年龄组的平均结直肠癌风险和准时消息，他们可能不知道新的结直肠癌 筛查指南。梅西希望为这一群体扩大教育机会，以增加 预防、及早发现和接受结直肠癌筛查，并解决卫生知识差距，以实现可操作 变化。在2021-2025年战略规划的指导下，MCC的主要重点是研究、教育和 社区外展和参与努力将减少癌症健康差距并改善 所有人的生存，优先发展创新的预防和治疗方法 肺癌、胃肠癌、乳腺癌和前列腺癌以及两个关键的行为因素，烟草和 控制肥胖。

PROJECT SUMMARY The Massey Comprehensive Cancer Center (Massey) at the Virginia Commonwealth University (VCU) seeks an administrative supplement for its National Cancer Institute (NCI) Cancer Center Support Grant (CCSG), for multi-channel communication campaigns for improvements in cancer education and outcomes in underserved populations. As a leading academic medical center within the Commonwealth of Virginia, the Massey serves a 66-locality catchment area spanning central, southern, and eastern Virginia. This region is home to more than four million residents and is characterized by communities with substantial racial, geographic, and socioeconomic diversity that contributes to a higher overall cancer burden and significant health disparities than reported nationally. Of those 66 localities, 26 are identified as colorectal cancer (CRC) hotspots in Virginia. In addition, 11 of the 66 localities are listed in the top 50 in the US for high mortality among screenable cancers including CRC. In this project, Social Media Action to Reach, Teach, and Educate greater Richmond, Virginia, 2.0 (SMARTER-VA 2.0), Massey will direct the multi-channeled communication efforts to the six of the 11 high mortality localities, including Colonial Heights, Essex County, Halifax County, Martinsville, Nottoway County, and Sussex County. These localities have high CRC incidence and mortality, and higher rates of behavioral risk factors for cancer (e.g., obesity and smoking) than Virginia and US populations. SMARTER-VA 2.0 will focus on the general population, 30+ years old, utilizing multi-channel communication strategies including lead-time messages for improvements in cancer education and outcomes for those with an average risk of CRC and on-time messages for the 45 to 50 age group, who may not be aware of new CRC screening guidelines. Massey looks to expand educational opportunities for this population to increase the prevention, early detection, and uptake of CRC screening and address health literacy gaps toward actionable change. Guided by the 2021-2025 Strategic Plan, MCC’s overarching focus for research, education, and community outreach and engagement efforts will be to reduce cancer health disparities and improve survivorship for all with priorities placed in developing innovative approaches to the prevention and treatment of lung, gastrointestinal, breast, and prostate cancers as well as two key behavioral factors, tobacco and obesity control.