Responsible Retailing Program for Alcohol Retailers

描述（由申请人提供）：“酒类零售商负责任零售计划”。负责任零售论坛（RRF）一直在开发一种新模式，以减少向未成年人销售烟酒产品。该模型源自2002年为药物滥用预防中心准备的联邦指导文件《负责任零售业最佳实践报告》中的建议，采用质量改进方法帮助零售商改进年龄验证。在测试社区，该模式作为一种改进身份检查和拒绝未成年人销售的方式，显示出了巨大的希望。RRF认识到，作为零售商的一个项目，这种模式具有重要的商业应用。RRF寻求将这种模式发展为代表美国饮料许可商的商业冒险，这是一个在40个州设有分支机构的贸易协会，代表餐馆、酒馆和包装店。该项目将采用在社区试点研究中证明成功的RR模式，以满足独立拥有和经营的餐馆、小酒馆和包装商店的需求和特点。来自布兰迪斯大学、预防研究中心和波士顿大学的研究人员将与RRF合作：“与酒精监管机构进行6-8次电话或面对面访谈，以确定是否以及在何种条件下，监管机构将鼓励或要求被许可人参加RR计划“与ABL的州和国家主管进行6-8次电话或面对面访谈，以确定RR计划需要为参与该计划的所有者-经营者提供的好处/服务”与餐厅/酒馆所有者-经营者进行4个焦点小组讨论，与包装商店所有者-经营者进行4个焦点小组讨论。每组10-12人，共80-96人。一半的焦点小组将在执法检查频率高的环境中，一半的焦点小组将在执法检查频率低或中等的环境中。所有8个焦点小组将在以下领域检查业主-经营者决策：风险管理；员工-管理层沟通；以及社区关系/亲善。焦点小组还将审查当前的项目材料，并就如何将这些材料最好地适用于业主经营的打包商店、餐馆和小酒馆提出建议。”编写反映焦点小组提出的建议的材料，以便向业主-经营者和文员/调酒师/服务员沟通管理最佳实践。“向20个酒精饮料许可证持有人分发经调整的文员/调酒师/服务员的管理最佳实践和沟通材料，在高、低或中等频率的执法环境中各10个。对酒精饮料许可商RR计划的技术和商业可行性的研究将导致第二阶段的研究，以验证该计划在改善年龄验证和拒绝销售方面的有效性，无论是否提供激励零售商参与。公共卫生相关性：“酒类零售商负责任的零售计划”。这一方案将根据酒精包装商店、餐馆和小酒馆的需要和情况，采用2002年提交给预防药物滥用中心的报告《负责任零售最佳做法报告》中的最佳做法。该项目将使负责任零售论坛能够向这些酒精饮料许可商提供援助，以减少向未成年人销售酒精产品和向醉酒的顾客过度提供酒精。

DESCRIPTION (provided by applicant): "Responsible Retailing Program for Alcohol Retailers." The Responsible Retailing Forum ("RRF") has been developing a new model to reduce sales of alcohol and tobacco products to minors. Derived from the recommendations contained in the Report on Best Practices for Responsible Retailing, prepared as a federal guidance document for the Center for Substance Abuse Prevention in 2002, the model employs a quality improvement approach to assist retailers improve age-verification. In test communities, the model has shown significant promise as a way of improving ID-checking and underage sales refusal. RRF recognizes that this model has significant commercial application as a program for retailers. RRF seeks to develop this model as a commercial venture in behalf of the American Beverage Licensees, a trade association with chapters in 40 states representing restaurants, taverns and package stores. This project will adapt a model of RR that has proven successful in community pilot studies so that it is responsive to the needs and characteristics of independently owned and operated restaurants, taverns and package stores. Researchers from Brandeis University, the Prevention Research Center and Boston University will partner with the RRF to: " Conduct 6-8 telephone or in-person interviews with alcohol regulators to identify whether, and under what conditions, regulators would encourage or require licensees to enroll in an RR program " Conduct 6-8 telephone or in-person interviews with state and national directors of ABL to identify the benefits / services that an RR program would need to offer for an owner-operator to participate in it " Conduct 4 focus groups with restaurant / tavern owner-operators and 4 focus groups with package store owner-operators. Groups will consist of 10-12 individuals for a total of 80-96 individuals. Half the focus groups will be in environments where the frequency of law enforcement inspections is high and half in environments where the frequency of law enforcement inspections is low or moderate All 8 focus groups will examine owner-operator decision-making in the areas of: Risk Management; Staff- Management Communications; and Community Relations / Goodwill. The focus groups will also examine current program materials and generate suggestions for how these materials can best be adapted to owner- operated package stores, restaurants and taverns. " Develop materials reflecting the recommendations generated in the focus groups for communicating managerial best practices to owner-operators and communicating to clerks / bartenders / wait staff " Distribute the adapted managerial best practices and communication materials for clerks / bartenders / wait staff to 20 alcohol beverage licensees, 10 each in high and low or moderate frequency enforcement environments, and administer a telephone survey to measure responses to the materials This research on the technical and commercial feasibility of an RR program for alcohol beverage licensees will lead to a Phase II study to validate the effectiveness of the program in improving age-verification and sales refusal when offered with, and without, incentives for retailers to participate. PUBLIC HEALTH RELEVANCE: "Responsible Retailing Program for Alcohol Retailers." This program will adapt the best practices derived from a 2002 report to the Center for Substance Abuse Prevention, Report on Best Practices for Responsible Retailing, to the needs and circumstances of alcohol package stores, restaurants and taverns. This project will enable the Responsible Retailing Forum to provide assistance to these alcohol beverage licensees in reducing underage sales of alcohol products and over-service of alcohol to intoxicated customers.