The use of Web 2.0 internet sites to undermine tobacco advertising bans and to mobilise tobacco control advocates

由于广告禁令侵蚀了直接的烟草广告机会，烟草公司正在采用隐蔽的手段，使其产品和政策始终萦绕在当前和潜在消费者的脑海中。虽然互联网被广泛用于销售香烟，但其基本上不受管制的地位，作为促进吸烟和烟草产品以及反吸烟对话的工具，具有很大的潜力。这个项目评估了全球流行网站在促进和劝阻吸烟方面的潜力。

With advertising bans eroding direct tobacco advertising opportunities, tobacco companies are embracing covert means of keeping their products and policies in current and potential consumers' minds. While the Internet is being used extensively to sell cigarettes, its largely unregulated status holds much potential as a vehicle for promoting smoking and tobacco products, as well as anti-smoking dialogue. This project assesses the potential of globally popular websites to promote and discourage smoking.