Electronic hardware development for a smart geo-targeted mobile advertising platform

越来越多的人不在家的时间越来越长，这意味着更多的人接触到新兴和领先的数字移动和上下文户外广告。在北美，平均往返通勤时间为54分钟，观看移动户外广告的时间每天都在增加。虽然数字广告在加拿大的使用呈爆炸式增长，并有望在2015年达到78亿美元的收入，但它还没有达到与加拿大目标消费者“沟通”的水平。此前，UofA电气和计算机工程研究人员与Digital Fractal Technologies Inc.合作开发了一种空间智能移动广告平台（DigiStreamView），用于新水平的无线移动连接模块。该模块是为应急服务（例如执法、消防服务、紧急医疗服务、救灾队伍等）的移动连接而设计的。然而，它意识到它可以成功地用于地理时间定位的移动广告连接，从而将加拿大广告业作为其主要客户之一。迄今为止，针对地理时间的移动（公共汽车、通勤火车、出租车等）户外广告技术从未在北美实施过。本研究的重点是硬件电子模块的开发，基于预先指定的位置、日期、时间和社区人口统计数据，在公共汽车、通勤火车、出租车等的内部和外部的大型全彩明亮数字显示屏上进行有针对性的广告。定制的电子模块将驱动和控制一个新颖的显示平台，该平台具有搜索、筛选和收集所有相关信息并将其传输到移动显示器上的能力。行驶中的车辆上和车内的显示器都是无线连接的，可以同时或单独从主计算机服务器更新。开发的原型将是通用的，它可以被广告客户也用来收集数据。这个平台将是独一无二的，对许多加拿大企业有利。

More people are spending more time away from home, meaning more exposure to emerging and leading-edge digital mobile and contextual outdoor ad¬vertising. The average roundtrip commute in North America is 54 minutes and time spent viewing mobile outdoor advertising increases every day. While the use of digital advertising is exploding and poised in Canada to reach $7.8 billion in revenue in 2015, it has yet to reach the 'communication' level to targeted Canadian consumers. Previous collaboration between the UofA Electrical and Computer Engineering researchers and Digital Fractal Technologies Inc. has resulted in the development of a spatially-intelligent mobile advertising platform (DigiStreamView) for a new level of wireless mobile connectivity modules. The module was designed for emergency services mobile connectivity (e.g. law enforcement, firefighting service, emergency medical service, disaster relief teams, etc.). However, it is realized that it can be successfully used for geo-time-targeted mobile advertising connectivity, thus encompassing the Canadian Advertising Industry as one of its major clients. To date, geo-time targeted mobile (bus, commuter train, taxi, etc.) outdoor advertising technology has never been implemented in North America. This research focus on the development of hardware electronic modules for the targeted advertisement based on a prespecified location, date, time, and neighbourhood demographics on large full-colour bright digital displays on buses, commuter trains, taxis, etc. interiors and exteriors. The custom made electronic modules will power and control a novel display platform that has the capability of searching, sifting, and collecting all relevant information and transfer it onto a mobile display. The displays on and inside the vehicles travelling are wirelessly connected and can be updated simultaneously or individually from the main computer server. The developed prototype will be generic enough that it can be used by the advertising client also to collect data. The platform will be unique and beneficial to many Canadian businesses.