Digital Labour, Australian Women Authors, and Public Persona-Building

女性作家对澳大利亚的创意经济和文化生活至关重要。为了在商业上取得成功的同时，也能获得更广泛的文化共鸣，这些作家一直积极从事形象管理的工作。然而，数字媒体已经显著地改变了知名度的制造和维持方式，而这些方式在澳大利亚的背景下还有待理解。通过对数字媒体在促进女性作家发展方面的作用产生新的认识，该项目的研究结果将有助于作者、出版商、文化政策制定者和资助机构更好地支持这些重要的文化工作者使用数字媒体。

Women authors are vital to Australia’s creative economy and cultural life. To ensure their wider cultural resonance as well as commercial success, such authors have long been actively engaged in the business of image management. However, digital media have significantly altered how renown is manufactured and sustained, in ways that are yet to be understood in the Australian context. Generating new knowledge about the role of digital media in promoting women authors, this project's findings will be of use to authors, publishers, cultural policy makers and funding bodies to help better support these vital cultural workers in their digital media usage.