Technology-Supported Intervention for Improved Fitness Centre Client Engagement

自2007年以来，五星级健身与营养中心已经在汉密尔顿地区的四个地点改变了人们的生活。由于新冠肺炎疫情的封锁和限制，健身行业发生了变化，五星健身的收入受到了会员减少的负面影响。越来越多的人转向虚拟模式进行健身和健康练习。自2020年3月疫情开始以来，超过80%的健身消费者直播了锻炼，而2019年这一比例为7%。这是一个显著的增长，五星需要创新，为他们的客户提供虚拟解决方案。他们希望开发一种技术支持的服务，提供虚拟健身和健康节目。这项服务的开发将确保五星在向虚拟编程的转变中具有竞争力，并为班级提供有效的技术，以提供有针对性的消息传递和客户支持。五星团队专注于设施运营、项目交付和客户支持，他们正在寻求帮助，以调查和开发有针对性的基于技术的项目。莫霍克学院的团队由健康、健康和健身教授组成，他们是健身项目、技术支持交付和健身行业的专家，将领导该项目，并与五星健身合作设计、交付、测量和评估虚拟项目。该项目的目标是确定一个有针对性的基于技术的健康项目是否会在孤独感、凝聚力和幸福感方面产生积极的变化。这将转化为更大的会员参与、保留和新会员招募。行业统计数据显示，在俱乐部重新开业时，多达60%的会员因为感觉新冠疫情没有得到充分控制而没有回来，其中20%的会员根本不锻炼。该项目的成果将为五星酒店提供可持续发展的技术框架，使其能够实施和进一步发展健身和健康计划，为会员提供服务，改善身心健康。

5 Star Fitness & Nutrition Centres has been changing lives all over the Hamilton area with its four locationssince 2007. With changes in the fitness industry due to the COVID-19 lockdowns and restrictions, 5 Star'srevenue has been negatively affected from membership reductions. More people than ever are turning to virtualmodalities for their fitness and wellness practices. Since the beginning of the pandemic in March 2020, over80% of fitness consumers live-streamed workouts, compared with 7% in 2019. That is a significant increase,and 5 Star needs to innovate to provide virtual solutions for their clients. They would like to develop atechnology-supported service offering for the delivery of virtual fitness and wellness programming. Thedevelopment of this service will ensure 5 Star is competitive in the shift to virtual programming and providesclasses with effective technology leveraged to provide targeted messaging and client support. The 5 Star teamis focused on facility operations, program delivery, and client support, and they are looking for help toinvestigate and develop a targeted technology-based program. A Mohawk College team comprised of Health,Wellness and Fitness professors who are experts in fitness programs, technology-supported delivery and thefitness industry will lead the project and collaborate with 5 Star Fitness to design, deliver, measure, and assessthe virtual program. The project objective is to determine if a targeted technology-based wellness programresults in positive changes in feelings of isolation, cohesion and happiness. This will translate to greatermember engagement, retaining and new member recruitment. Industry statistics suggest that when clubsre-opened, as many as 60% of members did not return due to feelings that COVID-19 was not sufficientlyunder control, with 20% of these members not exercising at all. The project results will provide 5 Star with asustainable technology framework with which they can implement and further develop a fitness and wellnessprogram to serve members and improve mental and physical well-being.