考虑消费者和企业行为的退货物流与闭环供应链系统优化

随着网络销售的兴起和售后服务水平的提升，退货物流和相应的闭环供应链管理日益引起人们的关注，包括消费者和企业的各种行为对其运作管理产生的重要影响。本课题延续了前面青年基金的研究思路，并将其中的回收逆向物流延伸到本课题的退货逆向物流，将其中的消费者选择行为和企业风险态度行为扩展到更广泛的消费者和企业行为，研究考虑消费者和企业行为因素的退货物流与闭环供应链运营管理系统理论和方法，建立相应的运作管理模型并进行优化。主要内容包括：考虑消费者估价、后悔、惰性行为以及风险态度等行为的企业退货策略优化，以及基于这些消费者行为的闭环供应链协调；考虑企业风险态度、公平分配以及社会责任的退货处理策略优化，以及基于这些企业行为的闭环供应链协调。本课题融入了基于实证的行为科学方法，属于供应链管理的前沿课题，其研究对于推动闭环供应链理论发展、指导企业退货物流管理实践具有重要意义。

With the rapid development of online selling and the raise for after-sale service level, the management of return logistics and closed-loop supply chain is drawing great attention, to which the behaviors of consumers and enterprises have exerted significant influence. This project extends the research ideas of previous youth project by transfering the research objective from reverse logistics with waste collection to that with costumer return, and expanding consumer selection behavior and enterprise risk-attitude behavior to those in a broader context. We study the systematic theory and methodology of return logsistics and closed-loop supply chain operations management by establishing and optimizing the related operations research models. The main contents include the optimization of the return policy and closed-loop supply chain coordination considering the consumers’ behaviors such as value evaliation, remorse, inertia and risk attitude, and the enterprises’ behavior such as risk attitude, fairnes and social responsibility. As the research frontier of supply chain management in combination with bahavior science based on empirical method, this project contributes to both the theory of closed-loop supply chain management and the practice of enterprises with return logsistics.