Norm avoiders: The effect of optional descriptive norms on charitable donations
Norm avoiders: The effect of optional descriptive norms on charitable donations
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规范规避者：可选描述性规范对慈善捐赠的影响
DOI：
10.1002/bdm.2244
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发表时间：
2021
影响因子：
2
通讯作者：
Västfjäll, Daniel
中科院分区：
文献类型：
--
作者：
Andersson, Per A.;Erlandsson, Arvid;Västfjäll, Daniel
了解有关他人亲社会性的描述性规范可能会影响你的行为，但你会寻求或避免这样的知识吗？这个高性能的预注册实验探讨了强迫和选择性揭示的描述性规范对真实的金钱捐赠的影响。这些标准是通过了解以前向慈善组织捐款的参与者的比例来建立的，现在被要求向该慈善组织捐款。对于那些了解规范的人来说，如果参与者被证明是大多数人捐赠，与如果他们被证明是少数人捐赠相比，他们更有可能捐赠。对于那些被问到是否愿意透露标准的参与者，我们发现大约一半的人选择透露标准。那些避免透露标准的人捐赠的频率较低;无论是与透露者还是与那些被迫查看标准的人相比。然而，这些规范回避者也捐赠了更高的平均金额。总的来说，这暗示了规范规避者由利他主义者和非利他主义者组成，其中犹豫不决的人较少。这种类型的规范回避可能更多地与信息回避动机有关，而不仅仅是好奇心或反应。本研究结果对规范回避动机的进一步研究具有启发意义。
Knowing the descriptive norm concerning others' prosociality could affect your behavior, but would you seek out or avoid such knowledge? This high‐powered preregistered experiment explores the effect of both forced and optionally revealed descriptive norms on real monetary donations. These norms were established by learning the proportion of previous participants who had donated to a charitable organization that the respondent now was asked to donate to. For those learning about a norm, participants were more likely to donate if they were shown that a majority donates, compared with if they were shown that a minority donates. For the participants who were asked if they wanted to reveal the norm or not, we found that about half choose to reveal the norm. Those who avoided revealing the norm donated less frequently; both compared with revealers and with those who were forced to view the norm. However, these norm avoiders also donate a higher mean amount. Taken together, this hints at norm avoiders being composed of both altruistic and non‐altruistic people, with fewer of those who are undecided. This type of norm avoidance may be more related to information avoidance motives rather than mere curiosity or reactance. The present findings can inspire further research into the motives of norm avoidance.
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影响因子：
3.7
作者：
Park S;Shin J
通讯作者：
Shin J
影响因子：
21.2
作者：
Cain, Daylian M.;Dana, Jason;Newman, George E.
通讯作者：
Newman, George E.
捐赠者-捐赠者二元组中相似性对慈善捐赠的影响：系统文献综述
DOI：
10.1007/s11266-019-00165-w
发表时间：
2019
期刊：
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations
影响因子：
--
作者：
Yuan Tian;S. Konrath
通讯作者：
S. Konrath
影响因子：
2.2
作者：
Martin, Richard;Randal, John
通讯作者：
Randal, John
DOI：
10.1111/j.1468-0297.2009.02267.x
发表时间：
2009-10
期刊：
Wiley-Blackwell: Economic Journal
影响因子：
--
作者：
J. Shang;Rachel T. A. Croson
通讯作者：
J. Shang;Rachel T. A. Croson