Emphasizing Social Features in Information Portals: Effects on New Member Engagement.
Emphasizing Social Features in Information Portals: Effects on New Member Engagement.
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DOI：
10.1002/asi.21624
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发表时间：
2011-11
影响因子：
--
通讯作者：
Spallek, Heiko
中科院分区：
文献类型：
--
作者：
Sharma, Nikhil;Butler, Brian S.;Irwin, Jeannie;Spallek, Heiko
许多信息门户网站都在添加社交功能，希望提升整体用户体验。邀请加入和欢迎突出这些社交功能的页面，预计将鼓励用户使用和参与。虽然这种方法很普遍，而且看起来似乎是可行的，但提供和突出社交功能的效果仍有待测试。我们研究了强调社交功能对用户对邀请的响应、他们加入的决定、他们提供个人资料信息的意愿以及他们对门户的社交功能的参与度的影响。一项准实验的结果发现，邀请函中的社会强调对接受者的反应没有显著影响。然而，收到强调社会福利的邀请的用户不太可能加入门户并提供个人资料信息。该网站最初的欢迎页面中的社交重点也被发现对个人是否加入门户网站、他们提供和共享多少个人资料信息以及他们在网站上参与社交功能的程度有很大影响。出乎意料的是，以社交方式受到欢迎的用户不太可能加入，提供的个人资料信息也更少；他们也不太可能参与门户的社交功能。这表明，即使在社交活动日益普遍的在线环境中，突出社交功能的存在也可能并不总是最佳的呈现策略。
Many information portals are adding social features with hopes of enhancing the overall user experience. Invitations to join and welcome pages that highlight these social features are expected to encourage use and participation. While this approach is widespread and seems plausible, the effect of providing and highlighting social features remains to be tested. We studied the effects of emphasizing social features on users' response to invitations, their decisions to join, their willingness to provide profile information, and their engagement with the portal's social features. The results of a quasi-experiment found no significant effect of social emphasis in invitations on receivers' responsiveness. However, users receiving invitations highlighting social benefits were less likely to join the portal and provide profile information. Social emphasis in the initial welcome page for the site also was found to have a significant effect on whether individuals joined the portal, how much profile information they provided and shared, and how much they engaged with social features on the site. Unexpectedly, users who were welcomed in a social manner were less likely to join and provided less profile information; they also were less likely to engage with social features of the portal. This suggests that even in online contexts where social activity is an increasingly common feature, highlighting the presence of social features may not always be the optimal presentation strategy.
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发表时间：
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影响因子：
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作者：
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DOI：
10.1002/yd.376
发表时间：
2010-01-01
期刊：
New directions for youth development
影响因子：
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作者：
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通讯作者：
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