Media coverage of health issues and how to work more effectively with journalists: a qualitative study.
Media coverage of health issues and how to work more effectively with journalists: a qualitative study.
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DOI：
10.1186/1471-2458-10-535
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发表时间：
2010-09-08
影响因子：
4.5
通讯作者：
King C
中科院分区：
文献类型：
--
作者：
Leask J;Hooker C;King C
大众传播媒介具有影响与健康有关的行为和观念的巨大潜力。许多研究都集中在媒体是如何塑造健康问题的。本研究旨在探讨澳大利亚记者如何选择和塑造有关健康问题的新闻。这项研究包括对16名记者进行半结构化采访，这些记者来自澳大利亚主要的印刷、广播和电视媒体组织，报道禽流感和大流行计划。记者，包括记者、编辑和制片人，在2006年10月至2007年8月期间接受了采访。专题分析为卫生传播者提供了重要的经验教训。记者们经常试图在重大的操作限制下平衡不同的、有时是相互竞争的目标。他们认为在健康问题上最值得信赖的来源是受人尊重的独立医生。专业的卫生和医疗记者拥有更完善的技术知识、获得适当消息来源的渠道、在其组织内的权力以及倡导更高质量报道的能力。了解如何与媒体合作对卫生传播者来说至关重要。这包括了解记者的日常工作、随时待命、提供资源以及与专业卫生记者建立关系。
The mass media has enormous potential to influence health-related behaviours and perceptions. Much research has focused on how the media frames health issues. This study sought to explore how journalists in Australia select and shape news on health issues. The study involved semi-structured interviews with 16 journalists from major Australian print, radio and television media organisations reporting on avian influenza and pandemic planning. Journalists, including reporters, editors and producers, were interviewed between October 2006 and August 2007. Thematic analysis was used to draw out major lessons for health communicators. Journalists routinely attempted to balance different, sometimes competing, aims amidst significant operational constraints. They perceived the most trusted sources on health issues to be respected and independent doctors. Specialist health and medical reporters had a more sound technical knowledge, channels to appropriate sources, power within their organisations, and ability to advocate for better quality coverage. An awareness of how to work with the media is essential for health communicators. This includes understanding journalists' daily routines, being available, providing resources, and building relationships with specialist health reporters.
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