Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram.
Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram.
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DOI：
10.2196/jmir.9355
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发表时间：
2018-06-22
影响因子：
7.4
通讯作者：
Moreno MA
中科院分区：
文献类型：
--
作者：
Hendriks H;Van den Putte B;Gebhardt WA;Moreno MA
酒精通常在社交场合使用。一个新兴的社会背景下，酒精变得越来越明显是社交媒体。越来越多的年轻人在Facebook和Instagram等社交网站上展示与酒精有关的帖子。考虑到酒精消费和社交媒体使用的社会方面的重要性，本研究调查了酒精帖子的社会内容（即，评价性社会背景和人的存在）和社交过程（即，发布和对帖子的反应）涉及社交网站上的酒精帖子。受试者（N=192;平均年龄20.64岁，SD 4.68岁，132名女性和54名男性），研究人员可以访问他们的Facebook和/或Instagram个人资料，并对这些个人资料进行了广泛的内容分析。编码人员接受了培训，然后根据评估性社会背景、人员存在和对帖子的反应对所有截屏时间表进行编码。年轻人的酒精帖子经常在积极的社会背景下描述酒精（425/438，97.0%），并显示人们拿着饮料（277/412，67.2%）。此外，其他人（标记; 238/439，54.2%）比参与者自己（201/439，45.8%）更经常将酒精帖子放置在参与者的时间表上。此外，研究发现，这些社交帖子比非社交帖子（没有人可见;平均值10.34，SD 13.19，P<0.001）获得更多的喜欢（平均值35.50，SD 26.39）和评论。就内容和过程而言，社交媒体上的酒精帖子具有社交性质，是年轻人日常社交生活的一部分。因此，旨在减少关于酒精的帖子的干预措施应侧重于发布关于酒精的帖子的个人的广泛社会背景。潜在的干预策略可能包括让年轻人意识到，当他们发布关于酒精可见的社交聚会并标记他人时，可能会产生意想不到的负面后果，应该避免。
Alcohol is often consumed in social contexts. An emerging social context in which alcohol is becoming increasingly apparent is social media. More and more young people display alcohol-related posts on social networking sites such as Facebook and Instagram. Considering the importance of the social aspects of alcohol consumption and social media use, this study investigated the social content of alcohol posts (ie, the evaluative social context and presence of people) and social processes (ie, the posting of and reactions to posts) involved with alcohol posts on social networking sites. Participants (N=192; mean age 20.64, SD 4.68 years, 132 women and 54 men) gave researchers access to their Facebook and/or Instagram profiles, and an extensive content analysis of these profiles was conducted. Coders were trained and then coded all screenshotted timelines in terms of evaluative social context, presence of people, and reactions to post. Alcohol posts of youth frequently depict alcohol in a positive social context (425/438, 97.0%) and display people holding drinks (277/412, 67.2%). In addition, alcohol posts were more often placed on participants’ timelines by others (tagging; 238/439, 54.2%) than posted by participants themselves (201/439, 45.8%). Furthermore, it was revealed that such social posts received more likes (mean 35.50, SD 26.39) and comments than nonsocial posts (no people visible; mean 10.34, SD 13.19, P<.001). In terms of content and processes, alcohol posts on social media are social in nature and a part of young people’s everyday social lives. Interventions aiming to decrease alcohol posts should therefore focus on the broad social context of individuals in which posting about alcohol takes place. Potential intervention strategies could involve making young people aware that when they post about social gatherings in which alcohol is visible and tag others, it may have unintended negative consequences and should be avoided.
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影响因子：
4.4
作者：
Christiansen, M;Vik, PW;Jarchow, A
通讯作者：
Jarchow, A
影响因子：
7.4
作者：
Flaudias V;de Chazeron I;Zerhouni O;Boudesseul J;Begue L;Bouthier R;Lévrier C;Llorca PM;Brousse G
通讯作者：
Brousse G
影响因子：
7.4
作者：
Allem JP;Escobedo P;Chu KH;Boley Cruz T;Unger JB
通讯作者：
Unger JB
DOI：
10.1027/1864-1105/a000196
发表时间：
2018-10-01
影响因子：
1.7
作者：
Geusens, Femke;Beullens, Kathleen
通讯作者：
Beullens, Kathleen
影响因子：
4.4
作者：
Bot, SM;Engels, RCME;Meeus, WHJ
通讯作者：
Meeus, WHJ