Governing buyer–supplier relationships through transactional and relational mechanisms: Evidence from China

Governing buyer–supplier relationships through transactional and relational mechanisms: Evidence from China
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通过交易和关系机制治理买方与供应商关系:来自中国的证据

DOI:
10.1016/j.jom.2008.09.004
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发表时间:
2009-08
影响因子:
7.8
通讯作者:
Yadong Luo
Yadong Luo
中科院分区:
管理学2区
文献类型:
--
作者:
Yi Liu;Ting Liu;Yadong Luo

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基于经济和社会交换理论,本研究探讨了在新兴经济体中,交易和关系机制在阻碍机会主义和改善关系绩效方面的不同作用。本研究以中国制造商-分销商为研究对象,采用配对调查数据(225对样本公司)对研究假设进行了检验。我们的分层多元回归和半偏相关分析表明,交易机制更有效地抑制机会主义,而关系机制更强大,在提高关系绩效。当合同和关系规范联合使用时,这种绩效比单独使用时得到更显着的提高。同样,当契约和信任共同使用时,比单独使用时,机会主义会得到更有效的遏制。
Building on economic and social exchange theories, this study investigates the different roles transactional and relational mechanisms have in hindering opportunism and improving relationship performance in an emerging economy. Our study applied to manufacturer–distributor dyads in China and used matched survey data (225 paired sample firms) to test our hypotheses. Our hierarchical multivariate regression and semipartial correlation analyses suggest that transactional mechanisms are more effective in restraining opportunism while relational mechanisms are more powerful in improving relationship performance. This performance is improved more significantly when both contracts and relational norms are used jointly than when used separately. Likewise, opportunism is curbed more effectively when both contracts and trust are used jointly than when used individually.
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