Magazine hyped: Trends in tobacco advertising and readership characteristics, 2010-2014.
Magazine hyped: Trends in tobacco advertising and readership characteristics, 2010-2014.
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DOI：
10.1016/j.ypmed.2016.08.017
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发表时间：
2016-10
影响因子：
5.1
通讯作者：
Choi, Kelvin
中科院分区：
文献类型：
--
作者：
El-Toukhy, Sherine M.;Choi, Kelvin
关键词：
我们跟踪了2010年至2014年美国杂志中7种烟草产品的杂志广告，并研究了2014年与广告投放相关的杂志读者群特征。广告数据来自Kantar Media的Intelligence，读者数据来自2014年Experian对4，667名成年烟草使用者的全国代表性调查。在杂志层面，我们按年汇总广告及支出的总数及特定产品数量，并计算读者人口统计数据。我们使用线性和泊松回归模型来研究2014年烟草广告数量和支出的趋势以及与烟草广告数量相关的读者群特征。2015年进行了分析。2010-2014年期间，在322份杂志上刊登了5，317个烟草广告，支出7.96亿美元。香烟广告占2，928（55%），其次是电子烟（n = 862，16%）和鼻烟（n = 534，10%）。香烟广告增加了2.79广告/年，电子烟增加了1.94广告/年，咀嚼烟草增加了0.78广告/年（p < 0.05）。2014年，广告数量与特定读者特征相关（p < 0.05）。18-39岁读者每增加10%，香烟广告率增加1.48倍，电子烟广告率增加3.44倍，咀嚼烟草广告率增加2.15倍。收入≤ 24，999美元的读者每增加10%，香烟的广告率增加1.37倍，电子烟增加1.70倍。杂志的烟草广告特别是香烟广告有所增加，并且针对某些人口亚群。规范烟草杂志广告应成为烟草控制政策的组成部分。
We tracked magazine advertisements for seven tobacco products in US magazines from 2010 to 2014 and examined magazine readership characteristics that are associated with advertising placement in 2014. Advertising data came from Kantar Media’s Intelligence and readership data came from a 2014 Experian’s nationally representative survey of 4,667 adult tobacco users. At magazine level, we aggregated total and product-specific number of advertisements and expenditures by year and calculated readership demographics. We used linear and Poisson regression models to examine trends in number of tobacco advertisements and expenditures and readership characteristics associated with number of tobacco advertisements in 2014. Analyses were conducted in 2015. There were 5,317 tobacco advertisements with expenditures of $796 million that appeared in 322 magazines during 2010–2014. Cigarette advertisements accounted for 2,928 (55%), followed by e-cigarettes (n = 862, 16%), and snus (n = 534, 10%). Advertisements increased by 2.79 ad/year for cigarettes, 1.94 ad/year for e-cigarettes, and 0.78 ad/year for chewing tobacco (p < 0.05). In 2014, number of advertisements was associated with select readership characteristics (p < 0.05). For every 10% increase in 18–39 year-old readers, advertisement rate increased by 1.48 times for cigarettes, 3.44 times for e-cigarettes, and 2.15 times for chewing tobacco. For every 10% increase in readers who earn ≤$24,999, advertisement rate increased by 1.37 times for cigarettes and 1.70 times for e-cigarettes. Magazine tobacco advertising has increased especially for cigarettes and is targeted toward certain demographic subgroups. Regulating tobacco magazine advertising should be integral to tobacco control policies.
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DOI：
10.1093/ntr/ntu191
发表时间：
2015-02
期刊：
Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
影响因子：
--
作者：
King BA;Patel R;Nguyen KH;Dube SR
通讯作者：
Dube SR
影响因子：
5.2
作者：
Delnevo CD;Wackowski OA;Giovenco DP;Manderski MT;Hrywna M;Ling PM
通讯作者：
Ling PM
影响因子：
7.9
作者：
ALTMAN, DG;SLATER, MD;MACCOBY, N
通讯作者：
MACCOBY, N
影响因子：
12.7
作者：
Nelson, David E.;Gallogly, Meg;Maibach, Edward W.
通讯作者：
Maibach, Edward W.
影响因子：
5.5
作者：
Kim, Annice E.;Arnold, Kristin Y.;Makarenko, Olga
通讯作者：
Makarenko, Olga