Examining market trends in the United States smokeless tobacco use: 2005-2011.
Examining market trends in the United States smokeless tobacco use: 2005-2011.
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DOI：
10.1136/tobaccocontrol-2012-050739
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发表时间：
2014-03
期刊：
影响因子：
5.2
通讯作者：
Ling PM
中科院分区：
文献类型：
--
作者：
Delnevo CD;Wackowski OA;Giovenco DP;Manderski MT;Hrywna M;Ling PM
尽管美国的卷烟消费量持续下降，但无烟烟草 (SLT) 的推广和消费却在增长。然而，尽管人们意识到产品层面的因素在 SLT 使用中可能很重要，但很少有研究探讨哪些产品功能正在推动 SLT 的增长。本研究分析了全国销售数据，以更好地了解产品功能对 SLT 销售的影响。 2005年至2011年美国便利店SLT销售数据来自尼尔森研究公司。每个列出的产品都根据类型、品牌、调味品和形式等属性进行编码，以计算其各自的总销售额、市场份额以及对整体 SLT 增长的贡献。 2005年至2011年间，湿鼻烟产品（包括鼻烟）的销量增长了65.6%。袋装和风味湿鼻烟的销量分别增长了333.8%和72.1%，分别占湿鼻烟类别总增长的28%和59.4%。 2011 年十大畅销品牌中，超值/折扣品牌占湿鼻烟销量的 42%，这主要是由 Grizzly 推动的。进入全国市场两年后，骆驼鼻烟也成为十大畅销湿鼻烟品牌之一。湿鼻烟的整体销量和特定款式的销量都在增加。袋装使用量的增长可能归因于新的 SLT 用户，其中可能包括使用袋装作为起始 SLT 产品的吸烟者。调味鼻烟和打折鼻烟销量的增加引起了人们对鼻烟的使用和对年轻人的吸引力的担忧。有必要持续监控 SLT 销售趋势。
While cigarette consumption in the USA continues to decline, promotion for and consumption of smokeless tobacco (SLT) is growing. However, little research has explored what product features are driving SLT growth, despite awareness that product-level factors may be important in SLT use. This study analyses national sales data to better understand the impact of product features on SLT sales. Data on sales of SLT in US convenience stores from 2005 to 2011 were obtained from Nielsen Research Company. Each listed product was coded for attributes such as type, brand, flavouring and form to calculate their respective total sales, market share and contribution to overall SLT growth. Sales of moist snuff products (including snus) increased by 65.6% between 2005 and 2011. Sales of pouched and flavoured forms of moist snuff increased by 333.8% and 72.1%, respectively, and contributed to 28% and 59.4% of the total growth in the moist snuff category, respectively. Value/discount brands accounted for 42% of moist snuff sales in 2011 among the top 10 selling brands, largely driven by Grizzly. After 2 years on the national market, Camel Snus was also one of the top 10 selling moist snuff brands. Sales of moist snuff, both overall and for particular styles, are increasing. Growing pouch use may be attributed to new SLT users, which may include cigarette smokers using them as starter SLT products. Increased sales of flavoured and discounted snuff raise concerns about use and appeal to youth. Continued surveillance of SLT sales trends is warranted.
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影响因子：
4.7
作者：
Biener, Lois;Bogen, Karen
通讯作者：
Bogen, Karen
影响因子：
4.3
作者：
Chen, C.;Isabelle, L. M.;Pankow, J. F.
通讯作者：
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影响因子：
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作者：
Carpenter, C. M.;Connolly, G. N.;Wayne, G. Ferris
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Wayne, G. Ferris
影响因子：
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作者：
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Ling, Pamela M.
影响因子：
5.1
作者：
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通讯作者：
Farrelly, Matthew C