Understanding the effects of personality traits on solver engagement in crowdsourcing communities: a moderated mediation investigation

Understanding the effects of personality traits on solver engagement in crowdsourcing communities: a moderated mediation investigation
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了解人格特质对众包社区中解决者参与度的影响:有调节的中介调查

DOI:
10.1108/itp-05-2020-0290
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发表时间:
2021-03
影响因子:
4.4
通讯作者:
Shan Wei
Shan Wei
中科院分区:
管理学4区
文献类型:
--
作者:
Shi Xiaoxiao;Evans Richard;Pan Wei;Shan Wei

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目的:众包社区使公司能够发布由解决者(工人)完成的挑战;他们的成功取决于参与,需要创造力和努力。本研究探讨了网络众包社区的解决者参与,通过考察任务相关自我效能感在联系责任心、神经质和外向性方面对解决者参与的中介作用,以及任务复杂性在影响中介作用方面的中介作用,推进了特质参与理论。设计/方法/方法通过在线问卷调查,从中国众包社区Epwk.com的解决者那里获得了215份有效回复。然后使用PLS对数据进行分析。研究结果表明,自我效能感在尽责性、神经质和外向性的关系中起中介作用,并与解决者投入相关。有调节的中介分析显示,自我效能感仅对高任务复杂性的解决者的严谨性和外向性起中介作用;(b)神经质,只适用于低任务复杂度的求解者。作者的发现强调了在研究在线众包社区中个性、自我效能和解决者参与之间的关系时,考虑解决者情境背景的重要性。
PurposeCrowdsourcing communities enable companies to post challenges that are completed by solvers (workers); their success depends on engagement, requiring both creativity and effort. This study explores solver engagement in online crowdsourcing communities, advancing the theory of trait engagement by investigating the mediating roles of: (a) task-related self-efficacy in linking conscientiousness, neuroticism and extraversion, with solver engagement, and (b) task complexity in influencing the mediation.Design/methodology/approach215 valid responses were obtained from solvers engaged in the popular Chinese crowdsourcing community, Epwk.com, using an online questionnaire. PLS was then used to analyze the data.FindingsResults show that self-efficacy mediates the relationships for conscientiousness, neuroticism and extraversion, with solver engagement. Moderated mediation analysis revealed that self-efficacy mediates the relationships for: (a) conscientiousness and extraversion, for only solvers with high task complexity; and (b) neuroticism, for only solvers with low task complexity.Originality/valueThe authors’ findings underscore the importance of accounting for solvers' situational contexts when examining the relationships between personality, self-efficacy and solver engagement in online crowdsourcing communities.
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