Government and social trust vs. hotel response efficacy: A protection motivation perspective on hotel stay intention during the COVID-19 pandemic.
Government and social trust vs. hotel response efficacy: A protection motivation perspective on hotel stay intention during the COVID-19 pandemic.
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DOI：
10.1016/j.ijhm.2021.102991
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发表时间：
2021-08
影响因子：
11.7
通讯作者：
Wang, Yao-Chin
中科院分区：
文献类型：
--
作者：
Hsieh, Yuchin (Jerrie);Chen, Ya-Ling;Wang, Yao-Chin
关键词：
基于保护动机理论（PMT），本研究概念化了一个研究框架，以解释和检查COVID-19大流行期间客户对酒店住宿的意图。数据是在2020年7月通过众包网站从700名美国消费者中收集的。采用结构方程模型对收集的数据进行分析，以检验提出的假设。分析结果表明，顾客感受到的威胁程度显著降低了他们入住酒店的意愿。相反，个体顾客反应效能显著增强了其入住酒店的意愿。此外，政府信任和社会信任以及酒店反应效能均通过中介威胁感知和个人反应效能的影响显著增加酒店入住意愿。据我们所知，这项研究是第一次尝试应用PMT来解释COVID-19大流行期间客户的酒店住宿意向。
Based on protection motivation theory (PMT), this study conceptualizes a research framework to explain and examine customer intentions regarding hotel stays during the COVID-19 pandemic. Data were collected from 700 U.S. consumers via a crowdsourcing website in July 2020. Structural equation modeling was used to analyze the collected data for testing proposed hypotheses. The analytical results showed that the level of threat perceived by customers significantly reduced their intention to stay at a hotel. On the contrary, individual customer response efficacy significantly enhanced their intention to stay at a hotel. Additionally, both government and social trust, as well as hotel response efficacy, were found to significantly increase hotel stay intention by mediating the effects of threat perception and individual response efficacy. To the best of our knowledge, this study is one of the first attempts to apply PMT to explain customer hotel stay intentions during the COVID-19 pandemic.
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DOI：
10.1080/10705519909540118
发表时间：
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影响因子：
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作者：
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影响因子：
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