The role of business model innovation in the hospitality industry during the COVID-19 crisis.
The role of business model innovation in the hospitality industry during the COVID-19 crisis.
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DOI：
10.1016/j.ijhm.2020.102723
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发表时间：
2021-01
影响因子：
11.7
通讯作者：
Tiberius, Victor
中科院分区：
文献类型：
--
作者：
Breier, Matthias;Kallmuenzer, Andreas;Clauss, Thomas;Gast, Johanna;Kraus, Sascha;Tiberius, Victor
全球酒店业是受COVID-19封锁影响最严重的行业之一。酒店业的初步理论和实践观察表明，商业模式创新（BMI）可能是从COVID-19危机中恢复并成功科普COVID-19危机的解决方案。有趣的是，酒店业的一些公司已经开始成功地调整他们的商业模式。本研究探讨了为什么以及如何通过BMI进行多个案例研究，在奥地利的六家酒店公司，这些成功的恢复尝试。我们依赖于经理的采访数据以及每个案例的主要言论之一，我们将其与辅助数据进行三角测量以进行分析。研究结果表明，BMI是在危机期间和之后应用，以创造新的收入来源，并确保更高水平的流动性，具有重要的作用，stammgasts。
The hospitality industry worldwide is among the hardest-hit industries from the COVID-19 lockdowns. Initial theoretical and practical observations in the hospitality industry indicate that business model innovation (BMI) might be a solution to recover from and successfully cope with the COVID-19 crisis. Interestingly, some firms in the hospitality industry already started to successfully adapt their business models. This study explores the why and how of these successful recovery attempts through BMI by conducting a multiple case study of six hospitality firms in Austria. We rely on interview data from managers together with one of their main stammgasts for each case, which we triangulate with secondary data for the analysis. Findings show that BMI is applied during and after the crisis to create new revenue streams and secure a higher level of liquidity, with an important role of stammgasts.
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