How disasters drive media channel preferences: Tracing news consumption before, during, and after Hurricane Harvey

How disasters drive media channel preferences: Tracing news consumption before, during, and after Hurricane Harvey
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灾难如何影响媒体渠道偏好:追踪飓风哈维之前、期间和之后的新闻消费

DOI:
10.1111/1468-5973.12348
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发表时间:
2021
影响因子:
3.1
通讯作者:
Finucane, Melissa L.
Finucane, Melissa L.
中科院分区:
管理学3区
文献类型:
--
作者:
Petrun Sayers, Elizabeth L.;Parker, Andrew M.;Seelam, Rachana;Finucane, Melissa L.

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了解公共媒体渠道偏好可以为准备计划、应对策略和长期恢复提供信息。然而,关于媒体消费在危机前、危机和危机后阶段如何变化的问题仍然存在。过去的理论认为,媒体的使用可能会因为几个原因而改变,包括在社会冲突和挑战时期。这些理论指出的信念,在危机期间,我们希望媒体渠道的使用改变,因为在危机期间的媒体偏好将从根本上不同于日常routes.This文件的优势,一项调查后不久,得克萨斯州的居民哈维飓风。在此,我们提出以下问题:(a)“在每个危机阶段,哪些媒体渠道最为突出?以及(B)“媒体渠道偏好在危机阶段是否发生变化?"。我们使用简单的描述性统计和卡方检验来描述人口统计学在三个危机阶段的媒体渠道偏好。此外,我们使用冲积图可视化媒体渠道偏好随着时间的推移。总的来说,62%(n= 174)的受访者表示渠道偏好没有变化。然而,卡方检验发现,与少数人口统计学特征相关的媒体使用变化存在显著差异。这些发现与假设危机前,危机和危机后阶段可能的媒体使用变化的理论一起探讨。
Understanding public media channel preferences can inform preparedness plans, response strategies and long‐term recovery. However, questions remain about how media consumption changes across pre‐crisis, crisis, and post‐crisis phases. Past theories argue that media use may change for several reasons, including during times of societal conflict and challenge. These theories point to the belief that, during a crisis, we expect media channel use to change because media preferences during a crisis will be fundamentally different compared with everyday routines.This paper takes advantage of a survey fielded to Texas residents soon after Hurricane Harvey. Here, we ask the following: (a) “what media channels are most prominent in each crisis phase?” and (b) “do media channel preferences change across crisis phases?”. We use simple descriptive statistics and chi‐square tests to describe media channel preferences across the three crisis phases by demographics. Additionally, we use alluvial diagrams to visualize media channel preferences over time. In total, 62% (n= 174) of respondents reported no changes in channel preferences. However, chi‐square tests identified significant differences in media use changes related to a handful of demographic characteristics. These findings are explored alongside theories that would hypothesize likely media use changes across pre‐crisis, crisis and post‐crisis phases.
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