Integrating Self-Report and Psychophysiological Measures in Waterpipe Tobacco Message Testing: A Novel Application of Multi-Attribute Decision Modeling.
Integrating Self-Report and Psychophysiological Measures in Waterpipe Tobacco Message Testing: A Novel Application of Multi-Attribute Decision Modeling.
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DOI：
10.3390/ijerph182211814
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发表时间：
2021-11-11
影响因子：
--
通讯作者：
Mays D
中科院分区：
文献类型：
--
作者：
Stevens EM;Villanti AC;Leshner G;Wagener TL;Keller-Hamilton B;Mays D
背景：水烟（即水烟）吸烟（WTS）是年轻人中最普遍的吸烟类型之一，但很少有公共教育向人群传达WTS的风险。本研究采用自我报告和心理生理测量，提出了一种创新的信息测试和数据整合方法，以选择以WTS为重点的健康传播信息的最佳内容。方法：在一项两部分的研究中，我们测试了12个WTS风险信息。通过众包，参与者（N = 713）根据自我报告的接受度、参与度、态度和负面情绪对WTS信息进行评分。在一项实验室研究中，参与者（N = 120）在监测心率和眼球追踪的同时观看了12条WTS风险信息，然后完成了一项识别任务。利用多属性决策（MADM）模型，通过对自我报告和实验室数据赋予不同权重的场景，将这两种方法的数据整合在一起，以识别最优信息。结果：当不同权重的特定属性或数据收集方法的重要性时，我们确定了不同的最佳信息（自我报告，实验室）。在所有情况下，有5条信息始终排在上半部分：4条涉及有害内容，单独涉及社交使用和口味的主题，1条仅涉及成瘾信息。讨论：结果表明，自我报告和心理生理数据并不总是具有相同的排名，并且基于两种方法的权重不同。这些发现强调了使用多种方法对消息进行形式化测试的必要性，并在选择内容时使用综合方法。
Background: Waterpipe (i.e., hookah) tobacco smoking (WTS) is one of the most prevalent types of smoking among young people, yet there is little public education communicating the risks of WTS to the population. Using self-report and psychophysiological measures, this study proposes an innovative message testing and data integration approach to choose optimal content for health communication messaging focusing on WTS. Methods: In a two-part study, we tested 12 WTS risk messages. Using crowdsourcing, participants (N = 713) rated WTS messages based on self-reported receptivity, engagement, attitudes, and negative emotions. In an in-lab study, participants (N = 120) viewed the 12 WTS risk messages while being monitored for heart rate and eye-tracking, and then completed a recognition task. Using a multi-attribute decision-making (MADM) model, we integrated data from these two methods with scenarios assigning different weights to the self-report and laboratory data to identify optimal messages. Results: We identified different optimal messages when differently weighting the importance of specific attributes or data collection method (self-report, laboratory). Across all scenarios, five messages consistently ranked in the top half: four addressed harms content, both alone and with themes regarding social use and flavors and one addiction alone message. Discussion: Results showed that the self-report and psychophysiological data did not always have the same ranking and differed based on weighting of the two methods. These findings highlight the need to formatively test messages using multiple methods and use an integrated approach when selecting content.
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影响因子：
4.2
作者：
Leshner G;Stevens EM;Cohn AM;Kim S;Kim N;Wagener TL;Villanti AC
通讯作者：
Villanti AC
影响因子：
4.7
作者：
Cobb, Caroline O.;Shihadeh, Alan;Eissenberg, Thomas
通讯作者：
Eissenberg, Thomas
DOI：
10.1056/nejmsa1607538
发表时间：
2017-01-26
期刊：
The New England journal of medicine
影响因子：
--
作者：
Kasza KA;Ambrose BK;Conway KP;Borek N;Taylor K;Goniewicz ML;Cummings KM;Sharma E;Pearson JL;Green VR;Kaufman AR;Bansal-Travers M;Travers MJ;Kwan J;Tworek C;Cheng YC;Yang L;Pharris-Ciurej N;van Bemmel DM;Backinger CL;Compton WM;Hyland AJ
通讯作者：
Hyland AJ
影响因子：
33.9
作者：
Farrelly, Matthew C.;Duke, Jennifer C.;Allen, Jane A.
通讯作者：
Allen, Jane A.
影响因子：
5.2
作者：
El-Zaatari ZM;Chami HA;Zaatari GS
通讯作者：
Zaatari GS