Channel addition from marketplace or reselling under regional carbon cap-and-trade regulation
Channel addition from marketplace or reselling under regional carbon cap-and-trade regulation
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根据区域碳限额与交易法规从市场渠道添加或转售
DOI：
10.1016/j.ijpe.2021.108130
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发表时间：
2021-06
影响因子：
12
通讯作者：
Shanshan Zhang
中科院分区：
文献类型：
--
作者：
Xiaoping Xu;Ping He;Shanshan Zhang
许多电子商务供应链采用双渠道（市场和转售）来接触更多的消费者。在文献中已经对这两种通道进行了全面的比较。然而，在大多数情况下，这两个通道是按顺序而不是同时采用的。关于是否在当前通道上添加另一个通道的研究不足。本文研究了制造商通过在线平台销售产品时的渠道追加问题。对制造商实行区域碳排放总量管制和交易制度。我们探索的最优决策，并比较最优决策和利润的制造商之前和之后的渠道添加。首先，在单一渠道中，最优生产量在区域上限内不断增加。而在双通道情况下，当两个通道之间的竞争强度适中时，它们在区域帽中是递减的。第二，研究发现，在市场渠道中增加分销渠道，制造商的利润总是增加的;在分销渠道中增加市场渠道，如果佣金率低，订单履行成本高，制造商的利润会下降。最后，在没有契约的情况下，制造商和平台在市场渠道或转售渠道中都无法协调，但在佣金率较低的情况下，可以在双渠道结构中协调。
Many e-commerce supply chains adopt dual channels (marketplace and reselling) to reach more consumers. Comparison between the two channels has been thoroughly conducted in the literature. However, in most cases, the two channels are adopted sequentially rather than simultaneously. Research on whether to add another channel to a current channel is deficient. This paper investigates the channel addition problem of a manufacturer who currently sells products through an online platform via either marketplace or reselling channel. Regional carbon cap-and-trade regulation is applied on the manufacturer. We explore the optimal decisions and compare the optimal decisions and the profits of the manufacturer before and after channel addition. First, in the single channel, the optimal production quantities are increasing in the region-cap. However, in the dual-channel case, they are decreasing in the region-cap when the competition intensity between the two channels is moderate. Second, it is found that when adding reselling channel to marketplace channel, the manufacturer's profit will always increase; when adding marketplace channel to reselling channel, the manufacturer's profit will decrease if the commission rate is low and the order-fulfillment cost is high. Finally, the manufacturer and the platform cannot be coordinated in either marketplace channel or reselling channel without contracts, but can be coordinated in the dual-channel structure if the commission rate is low.
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