Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study.
Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study.
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DOI：
10.1111/add.12501
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发表时间：
2014-06
期刊：
影响因子：
--
通讯作者：
Gilmore AB
中科院分区：
文献类型：
--
作者：
Sims M;Salway R;Langley T;Lewis S;McNeill A;Szatkowski L;Gilmore AB
研究2002年至2010年期间在英格兰播放的政府资助的烟草控制电视广告是否降低了成人吸烟率和卷烟消费量。使用广义加性模型分析月度横断面调查。英格兰超过8万名18岁或以上的成年人居住在英格兰，并在意见和生活方式调查采访。目前的吸烟状况、吸烟者的每日卷烟消费量、烟草控制总评分（GRP-结合覆盖范围和频率的人均广告曝光率）、卷烟价格、烟草控制活动、社会人口变量。在调整了其他烟草控制政策、香烟价格和个人特征后，我们发现，烟草控制GRP每月增加400点，相当于所有成年人每月看到四个广告。（尽管实际的个体水平暴露因电视暴露而异），与2个月后吸烟几率降低3%相关[比值比（OR）= 0.97，95%置信区间（CI）= 0.95，0.999]，占同期吸烟率下降的13.5%。在吸烟者中，GRP增加400点与下一个月平均卷烟消费量减少1.80%（95%CI = 0.47，3.11）相关，占2002-09年期间总消费量下降的11.2%。2002年至2010年期间，英国政府资助的烟草控制电视广告与吸烟率和吸烟者卷烟消费量的减少有关。
To examine whether government‐funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption. Analysis of monthly cross‐sectional surveys using generalised additive models. England. More than 80 000 adults aged 18 years or over living in England and interviewed in the Opinions and Lifestyle Survey. Current smoking status, smokers' daily cigarette consumption, tobacco control gross rating points (GRPs—a measure of per capita advertising exposure combining reach and frequency), cigarette costliness, tobacco control activity, socio‐demographic variables. After adjusting for other tobacco control policies, cigarette costliness and individual characteristics, we found that a 400‐point increase in tobacco control GRPs per month, equivalent to all adults in the population seeing four advertisements per month (although actual individual‐level exposure varies according to TV exposure), was associated with 3% lower odds of smoking 2 months later [odds ratio (OR) = 0.97, 95% confidence interval (CI) = 0.95, 0.999] and accounted for 13.5% of the decline in smoking prevalence seen over this period. In smokers, a 400‐point increase in GRPs was associated with a 1.80% (95%CI = 0.47, 3.11) reduction in average cigarette consumption in the following month and accounted for 11.2% of the total decline in consumption over the period 2002–09. Government‐funded tobacco control television advertising shown in England between 2002 and 2010 was associated with reductions in smoking prevalence and smokers' cigarette consumption.
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影响因子：
11.4
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