Evaluating practices and drivers of corporate social responsibility: the Chinese context

Evaluating practices and drivers of corporate social responsibility: the Chinese context
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评估企业社会责任的实践和驱动因素:中国背景

DOI:
10.1016/j.jclepro.2015.03.053
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发表时间:
2015-08
影响因子:
11.1
通讯作者:
Zhang Qiangzhong
Zhang Qiangzhong
中科院分区:
环境科学与生态学1区
文献类型:
--
作者:
Zhu Qinghua;Zhang Qiangzhong

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企业社会责任在世界范围内受到越来越多的关注,但研究主要集中在发达国家。发展中国家已经推动了企业社会责任,但由于地理、政治和经济背景的原因,概念和方法可能与发达国家不同。在中国这样一个独特的发展中国家,政府最初鼓励国有企业(SOCs)实施CSR实践。然而,没有明确和普遍接受的企业社会责任定义或概念。本文主要以国际通行的ISO26000为框架,结合中国SOC的特点,提出了企业社会责任实践项目。146份有效问卷的统计结果表明,中国国有企业在ISO26000框架下实施了四种类型的社会责任实践,即与员工权益相关的社会责任实践、与消费者问题相关的社会责任实践、与公平运营相关的社会责任实践和与劳工实践相关的社会责任实践。慈善事业是我国企业社会责任的一个具体维度,但目前仅在较低层面上实施。中国国有企业具有较高的企业社会责任价值观,除了与慈善事业和员工权益相关的企业社会责任外,大多数企业社会责任都得到了促进。企业社会责任做法的外部机构驱动力相对较低。规范性驱动因素激励大多数企业社会责任实践,而竞争性驱动因素只激励与消费者问题相关的企业社会责任实践。本文的研究主要是对发达国家的研究进行了拓展,旨在借鉴国际ISO26000标准框架,结合中国的具体国情,为中国的SOC企业发展提供社会责任的概念。统计结果表明,如何有效地激励中国国有企业的社会责任实践,不仅对中国政府,而且对正在或计划在中国开展业务的跨国公司都具有一定的借鉴意义。
Corporate social responsibility (CSR) has gained an increasing attention all over the world, but studies are mainly about developed countries. Developing countries have promoted CSR but concepts and approaches can be different from those in developed countries due to geographic, political, and economic contexts. In a unique developing country of China, the government has initially encouraged state-owned companies (SOCs) to implement CSR practices. However, no clear and commonly accepted CSR definition or concept exists. This paper develops items on CSR practices mainly based on the internationally accepted ISO26000 framework while integrating characteristics of Chinese SOCs. Statistical results of 146 usable questionnaires show that Chinese SOCs implement four types of CSR practices under the ISO26000 framework, they are those related to employee rights, consumer issues, fair operation and labor practices. Charity is a specific CSR dimension in China, but it is only implemented at the low level. Chinese SOCs have the high internal CSR values which promote most CSRs except those related to charity and employee rights. External institutional drivers for CSR practices are relatively low. Normative drivers motivate most CSR practices while competitive drivers only motivate consumer issues-related CSR practices. This paper contributes to extend previous studies mainly for developed countries to develop a CSR concept for Chinese SOCs by using both the international ISO26000 framework and considering the specific context. Statistic results identify how to motivate CSR practices among Chinese SOCs effectively, which can provide implications for not only the Chinese government, but also multi-national companies that do or plan to do business in China.
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