Revenue management for a supply chain with two streams of customers

Revenue management for a supply chain with two streams of customers
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具有两类客户流的供应链的收益管理

DOI:
10.1016/j.ejor.2009.01.006
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发表时间:
2010-01
影响因子:
6.4
通讯作者:
Xia, Yusen
Xia, Yusen
中科院分区:
管理学2区
文献类型:
--
作者:
Hu, Qiying;Wei, Yihua;Xia, Yusen

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本文研究了由一个供应商和一个零售商组成的服务供应链的收益管理问题。供应商的易腐产品的能力有限,供应商和零售商都面对客户。每个顾客可以通过考虑价格和与转换相关的成本来选择从供应商或零售商购买产品。对于集中式模型,供应商确定自己和零售商的销售价格,零售商只需为每件售出的产品收取佣金。我们推导出单调性质的收入函数和定价策略。此外,我们表明,佣金费用增加零售商的价格,而降低供应商的价格,并导致效率损失的链。对于分散决策模型,供应商和零售商在时间上进行价格竞争。两种模式被认为是。在第一种情况下,零售商在销售季节之前从供应商处购买产品,在第二种情况下,零售商与供应商在零售中共享产品。对于这两个模型,我们讨论了均衡的存在性并描述了最优决策的特征。数值结果表明,该模型的性能和比较集中和分散模型之间的供应链绩效。
In this paper, we consider revenue management for a service supply chain with one supplier and one retailer. The supplier has a limited capacity of a perishable product and both the supplier and the retailer face customers. Each customer may choose to buy a product from either the supplier or the retailer by considering prices and the cost associated with switching. For the centralized model, the supplier determines the selling prices for both herself and the retailer, and the retailer simply collects a commission fee for each product sold. We derive monotone properties for the revenue functions and pricing strategies. Further, we show that the commission fee increases the retailer’s price while decreasing the supplier’s and leads to efficiency loss of the chain. For the decentralized decision-making model, the supplier and the retailer compete in price over time. Two models are considered. In the first, the retailer buys products from the supplier before the selling season and in the second the retailer shares products with the supplier in retailing. For both models, we discuss the existence of the equilibrium and characterize the optimal decisions. Numerical results are presented to illustrate properties of the models and to compare the supply chain performance between the centralized and the decentralized models.
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发表时间: 2004-06
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