Do You Reap What You Sow? The Effect of Cyberostracism on Moral Impurity
Do You Reap What You Sow? The Effect of Cyberostracism on Moral Impurity
复制标题
种瓜得瓜,种豆得豆吗?
DOI:
10.1080/01973533.2019.1585353
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发表时间:
2019
影响因子:
2.4
通讯作者:
Kai
中科院分区:
文献类型:
--
作者:
Kai
Abstract Two experiments tested whether cyberostracism increases people’s perceived moral impurity and their tendency to purchase cleansing products. In both experiments, participants were first either ostracized or included in a web-based social interaction. Next, they completed self-report measures to assess their perceived moral impurity and tendency to purchase cleansing products. The results showed that participants who were ostracized reported a higher level of moral impurity and a higher tendency to purchase cleansing products. These findings advance our current understanding on the effect of online social interaction on people’s moral self-perception.
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