Foreground-background salience effect in traffic risk communication
Foreground-background salience effect in traffic risk communication
复制标题
交通风险沟通中的前景-背景显着效应
DOI：
10.1017/s1930297500005015
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发表时间：
2014-01
影响因子：
2.5
通讯作者：
Xu, Chao
中科院分区：
文献类型：
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作者：
Ma, Xiao-Qin;Ma, Xiao-Qin;Xu, Chao;Xu, Chao
饼图常被用于传达风险，比如驾车风险。在前景 - 背景显著效应（FBSE）中，在此类图表中前景（不良事件的概率）比背景（无不良事件）更显著。实验1证实……
Pie charts are often used to communicate risk, such as the risk of driving. In the foreground-background salience effect (FBSE), foreground (probability of bad event) has greater salience than background (no bad event) in such a chart. Experiment 1 confirmed that the displays format of pie charts showed a typical FBSE. Experiment 2 showed that the FBSE resulted from a difference in cognitive efforts in processing the messages and that a foreground-emphasizing display was easier to process. Experiment 3 manipulated subjects’ information processing mindset and explored the interaction between displays format and information processing mindset. In the default mindset, careless subjects displayed a typical FBSE, while those who were instructed to be careful reported similar risk-avoidant behavior preference reading both charts. Suggestions for improving risk communication are discussed.
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DOI：
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发表时间：
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期刊：
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影响因子：
--
作者：
通讯作者：
--
影响因子：
2
作者：
Yan Sun;Shu Li;N. Bonini;Yin Su
通讯作者：
Yan Sun;Shu Li;N. Bonini;Yin Su
DOI：
10.1007/bf02713272
发表时间：
1954-03
期刊：
Audiovisual communication review
影响因子：
--
作者：
A. A. Lumsdaine-A.
通讯作者：
A. A. Lumsdaine-A.
影响因子：
2.5
作者：
Floyd, DL;Prentice-Dunn, S;Rogers, RW
通讯作者：
Rogers, RW
影响因子：
6.6
作者：
Casey, B. J.;Getz, Sarah;Galvan, Adriana
通讯作者：
Galvan, Adriana