Message Framing, Perceived Susceptibility, and Intentions to Vaccinate Children Against HPV Among African American Parents.
Message Framing, Perceived Susceptibility, and Intentions to Vaccinate Children Against HPV Among African American Parents.
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消息框架，感知的易感性以及在非洲裔美国父母中为儿童接种HPV的意图。
DOI：
10.1080/10410236.2015.1005280
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发表时间：
2016-07
影响因子：
3.9
通讯作者：
Tracy K
中科院分区：
文献类型：
--
作者：
Nan X;Madden K;Richards A;Holt C;Wang MQ;Tracy K
本研究考察了信息框架（增益与损失）和感知易感性（即，一个人的孩子有感染HPV的风险的可能性）对非洲裔美国父母给孩子接种HPV疫苗的意图。一项实验的结果（N = 193），其中父母暴露于一个增益帧或丢失帧的信息有关HPV疫苗接种，揭示了显着的信息框架和感知易感性之间的相互作用，当父母被要求支付疫苗。这种特定的互动模式表明，认为自己的孩子感染HPV风险高的父母更容易被增益框架信息说服，而那些认为自己的孩子感染HPV风险低的父母则更容易被损失框架信息说服。研究结果对HPV疫苗接种信息的影响进行了讨论。
This research examines the interaction effect of message framing (gain vs. loss) and perceived susceptibility (i.e., perceived likelihood that one’s child is at risk of contracting HPV) on African American parents’ intentions to vaccinate their children against HPV. Results of an experiment (N = 193), in which parents were exposed to either a gain-framed or loss-framed message about HPV vaccination, revealed a significant interaction between message framing and perceived susceptibility when parents were required to pay for the vaccine. The specific pattern of interaction suggested that parents who perceived their children to be at high risk of contracting HPV were more persuaded by the gain-framed message, whereas those who believed their children to be at low risk of contracting HPV were more persuaded by the loss-framed message. Implications of the findings for HPV vaccination messaging are discussed.
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