Exposure to unhealthy product advertising: Spatial proximity analysis to schools and socio-economic inequalities in daily exposure measured using Scottish Children's individual-level GPS data.

Exposure to unhealthy product advertising: Spatial proximity analysis to schools and socio-economic inequalities in daily exposure measured using Scottish Children's individual-level GPS data.
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暴露于不健康的产品广告:使用苏格兰儿童的个人级别GPS数据测量的日常暴露中,对学校和社会经济不平等的空间接近分析。

DOI:
10.1016/j.healthplace.2021.102535
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发表时间:
2021-03
期刊:
影响因子:
4.8
通讯作者:
Hilton, Shona
Hilton, Shona
中科院分区:
医学2区
文献类型:
--
作者:
Olsen, Jonathan R.;Patterson, Chris;Caryl, Fiona M.;Robertson, Tony;Mooney, Stephen J.;Rundle, Andrew G.;Mitchell, Richard;Hilton, Shona

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本研究旨在了解在苏格兰中部地带的交通站点放置不健康商品广告的社会空间不平等,并利用儿童的个人流动数据来衡量广告暴露。我们发现,与生活在较贫困地区的儿童相比,生活在较贫困地区的儿童与交通网络的接触更多,也更容易接触到不健康的食品和饮料产品广告。个人流动数据证明,可能需要在城市或全国范围内限制交通网络上的广告,以减少儿童接触不健康商品广告的不平等现象。我们使用学校周围固定大小的网络缓冲和个人层面的GPS数据来衡量苏格兰儿童接触不健康商品广告的情况。我们没有发现不健康商品广告在公交车站放置的社会空间证据,因为区域剥夺或靠近学校。与生活在较不贫困地区的儿童相比,生活在较贫困地区的儿童更多地接触到不健康的食品和饮料产品广告。我们的证据表明,可能需要限制运输网络上的广告,以减少接触不健康商品的不平等。这项研究很重要,因为研究人员对暴露的误解可能导致政策制定无效。
This study aimed to understand socio-spatial inequalities in the placement of unhealthy commodity advertisements at transportation stops within the Central Belt of Scotland and to measure advertisement exposure using children's individual-level mobility data. We found that children who resided within more deprived areas had greater contact with the transport network and also greater exposure to unhealthy food and drink product advertising, compared to those living in less deprived areas. Individual-level mobility data provide evidence that city- or country-wide restrictions to advertising on the transport network might be required to reduce inequalities in children's exposure to unhealthy commodity advertising. We used fixed-sized network buffers around schools and individual-level GPS data to measure exposure to unhealthy commodity advertising for children in Scotland. We found no evidence of socio-spatial placement for unhealthy commodity advertisements on bus stops by area deprivation or close to schools.. Children living in more deprived areas had greater exposure to unhealthy food and drink product advertising, compared to those living in less deprived areas. Our evidence suggests restrictions to advertising on the transport network might be required to reduce inequalities in exposure to unhealthy commodity. This research is important because misunderstanding of exposure by researchers could lead to ineffective policymaking.
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