Limits to international entry mode learning in SMEs
Limits to international entry mode learning in SMEs
复制标题
中小企业国际进入模式学习的局限性
DOI:
10.1057/s41267-018-0161-9
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发表时间:
2018
影响因子:
11.6
通讯作者:
Brouthers
中科院分区:
文献类型:
--
作者:
Hollender;Schwens;Christian ;Brouthers
Despite extensive research, the literature is unclear about the circumstances under which a firm learns from its past foreign entry modes and how this experiential learning is related to future mode choices. Building on the internationalization process (IP) model and the idea that some experiential learning is location-bound, while other learning is non-location-bound, we develop and test theory to explain how experiential learning about foreign operation modes and markets impact future mode choices in new foreign markets. Overall, we argue that mode-based experiential learning is limited. Through the repeated use of a specific operation mode firms develop routines and processes that are non-location-bound and can be replicated in new foreign markets, leading to the use of this same mode type in new locations. But when complemented by experiential learning about a target market/region firms opt for operation modes with greater commitment in new foreign markets. Drawing on a sample of German SMEs and examining four different types of entry modes we find some support. However, we also identify a number of notable exceptions to our theory. In this way, we help provide unique new insights informing future IP model, experiential learning, and international entry mode research.
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DOI:
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期刊:
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