Limits to international entry mode learning in SMEs

Limits to international entry mode learning in SMEs
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中小企业国际进入模式学习的局限性

DOI:
10.1057/s41267-018-0161-9
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发表时间:
2018
影响因子:
11.6
通讯作者:
Brouthers
Brouthers
中科院分区:
管理学1区
文献类型:
--
作者:
Hollender;Schwens;Christian ;Brouthers

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尽管进行了广泛的研究,文献是不清楚的情况下,一个公司从过去的外国进入模式学习,以及这种经验学习是如何与未来的模式选择。建立在国际化过程(IP)模型和一些经验学习是位置约束,而其他学习是非位置约束的想法,我们开发和测试理论来解释如何经验学习国外运营模式和市场影响未来的模式选择在新的国外市场。总的来说,我们认为基于模式的体验式学习是有限的。通过重复使用特定的运营模式,企业开发出不受地点限制且可以在新的国外市场复制的常规和流程,从而在新地点使用相同的模式类型。但是,如果辅之以对目标市场/区域的经验学习,公司会选择对新的外国市场作出更大承诺的经营模式。借鉴德国中小企业的样本,并研究四种不同类型的进入模式,我们发现一些支持。然而,我们也确定了一些值得注意的例外,我们的理论。通过这种方式,我们帮助提供独特的新见解,为未来的知识产权模式,体验式学习和国际进入模式研究提供信息。
Despite extensive research, the literature is unclear about the circumstances under which a firm learns from its past foreign entry modes and how this experiential learning is related to future mode choices. Building on the internationalization process (IP) model and the idea that some experiential learning is location-bound, while other learning is non-location-bound, we develop and test theory to explain how experiential learning about foreign operation modes and markets impact future mode choices in new foreign markets. Overall, we argue that mode-based experiential learning is limited. Through the repeated use of a specific operation mode firms develop routines and processes that are non-location-bound and can be replicated in new foreign markets, leading to the use of this same mode type in new locations. But when complemented by experiential learning about a target market/region firms opt for operation modes with greater commitment in new foreign markets. Drawing on a sample of German SMEs and examining four different types of entry modes we find some support. However, we also identify a number of notable exceptions to our theory. In this way, we help provide unique new insights informing future IP model, experiential learning, and international entry mode research.
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