A Content Analysis of U.S. Adults' Open-Ended Responses to E-Cigarette Risk Messages.

A Content Analysis of U.S. Adults' Open-Ended Responses to E-Cigarette Risk Messages.
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DOI:
10.1080/10410236.2020.1837427
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发表时间:
2022-03
影响因子:
3.9
通讯作者:
Popova L
Popova L
中科院分区:
医学3区
文献类型:
--
作者:
Li Y;Yang B;Henderson K;Popova L

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为了更好地了解电子烟预防信息的处理,我们对1,968名参与者对四种信息之一的开放式回复进行了内容分析,这些信息主要集中在行业操纵(大烟草),电子烟的财务和心理成本(买不起),电子烟中的有害化学物质(甲醛)或电子液体成分的不确定性(最高机密)。健康信念模型(HBM)和感知信息有效性(PME)的结构进行编码和频率的每个变量进行了比较跨消息条件。在HBM结构中,感知健康威胁的提及率最高(38.8%)。远离电子烟的自我效能在所有信息中被提及的最少(0.56%)。对于PME,被试更频繁地提及信息感知(15.75%积极信息感知,8.38%消极信息感知),而不是效果感知(3.46%积极效果感知,1.37%消极效果感知)。大烟草公司在积极信息感知方面获得的提及次数最多,甲醛在积极效果感知方面获得的提及次数最多。建议未来的反电子烟信息应解决功效因素,并联合收割机结合不同的主题来传达电子烟的危害。
To better understand the processing of e-cigarette prevention messages, we conducted a content analysis of 1,968 participants’ open-ended responses to one of four messages, which focused on industry manipulation (Big tobacco), financial and psychological cost of vaping (Can’t afford), harmful chemicals in e-cigarettes (Formaldehyde), or uncertainty about the ingredients of e-liquids (Top secret). Health Belief Model (HBM) and perceived message effectiveness (PME) constructs were coded and the frequency of each variable was compared across message conditions. Among the HBM constructs, perceived health threat had the most mentions overall (38.8%). Self-efficacy of staying away from vaping had the fewest mentions across all messages (0.56%). For PME, participants more frequently mentioned message perceptions (15.75% positive message perceptions, 8.38% negative) than effect perceptions (3.46% positive effect perceptions, 1.37% negative). Big tobacco received the highest number of mentions for positive message perceptions and Formaldehyde received the highest number of mentions for positive effect perceptions. Future anti-vaping messages are recommended to address the efficacy element and to combine different themes to communicate harms of e-cigarettes.
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