Novelty vs. Familiarity Principles in Preference Decisions: Task-Context of Past Experience Matters.
Novelty vs. Familiarity Principles in Preference Decisions: Task-Context of Past Experience Matters.
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DOI：
10.3389/fpsyg.2011.00043
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发表时间：
2011
影响因子：
3.8
通讯作者：
Shimojo S
中科院分区：
文献类型：
--
作者：
Liao HI;Yeh SL;Shimojo S
我们的偏好在很多方面都是由过去的经验决定的，但对这些因素的系统理解尚未实现。例如，对单纯暴露效应的研究表明，对某项物品的体验会导致喜好增加（熟悉偏好），但在其他利用去习惯（新奇偏好）的研究中发现了完全相反的趋势。最近，人们发现图像类别会影响重复刺激暴露中是否出现熟悉性或新颖性偏好（Park 等人）。面孔会引发熟悉偏好，但自然场景会引发新奇偏好。在他们的任务中，在所有暴露过程中都做出了偏好判断，这就提出了是否涉及暴露期间的任务背景的问题。我们调整他们的范例，测试被动暴露或客观判断任务环境是否会导致不同的结果。结果表明，被动观看后，熟悉的面孔是首选，但在自然场景或几何图形（对照）中没有发现任何方向的偏好偏差。在客观判断任务中暴露后，熟悉的面孔被偏好，新奇的自然场景被偏好，并且没有发现对几何图形的偏好偏差。总体结果复制了跨对象类别的偏好偏差的分离，并表明对熟悉的面孔和新颖的自然场景的偏好是通过不同处理级别或选择参与的任务上下文记忆来调节的。讨论了两种类型偏好的可能潜在机制。
Our preferences are shaped by past experience in many ways, but a systematic understanding of the factors is yet to be achieved. For example, studies of the mere exposure effect show that experience with an item leads to increased liking (familiarity preference), but the exact opposite tendency is found in other studies utilizing dishabituation (novelty preference). Recently, it has been found that image category affects whether familiarity or novelty preference emerges from repeated stimulus exposure (Park et al.,). Faces elicited familiarity preference, but natural scenes elicited novelty preference. In their task, preference judgments were made throughout all exposures, raising the question of whether the task-context during exposure was involved. We adapt their paradigm, testing if passive exposure or objective judgment task-contexts lead to different results. Results showed that after passive viewing, familiar faces were preferred, but no preference bias in either direction was found with natural scenes, or with geometric figures (control). After exposure during the objective judgment task, familiar faces were preferred, novel natural scenes were preferred, and no preference bias was found with geometric figures. The overall results replicate the segregation of preference biases across object categories and suggest that the preference for familiar faces and novel natural scenes are modulated by task-context memory at different processing levels or selection involvement. Possible underlying mechanisms of the two types of preferences are discussed.
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影响因子：
4.1
作者：
JACOBY, LL;DALLAS, M
通讯作者：
DALLAS, M
DOI：
10.1037/a0014504
发表时间：
2009-03-01
影响因子：
2.6
作者：
Topolinski, Sascha;Strack, Fritz
通讯作者：
Strack, Fritz
影响因子：
1.9
作者：
BORNSTEIN, RF;DAGOSTINO, PR
通讯作者：
DAGOSTINO, PR
DOI：
10.1007/bf02686619
发表时间：
1987-06-01
期刊：
CURRENT PSYCHOLOGY-RESEARCH & REVIEWS
影响因子：
--
作者：
WILLIAMS, SM
通讯作者：
WILLIAMS, SM
影响因子：
8.2
作者：
Monahan, JL;Murphy, ST;Zajonc, RB
通讯作者：
Zajonc, RB