The survival of hotels during the COVID-19 pandemic: a critical case study in Vietnam
The survival of hotels during the COVID-19 pandemic: a critical case study in Vietnam
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DOI：
10.1007/s11628-021-00441-0
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发表时间：
2021-04-26
期刊：
影响因子：
5.9
通讯作者：
Nguyen TM
中科院分区：
文献类型：
--
作者：
Hoang TG;Truong NT;Nguyen TM
针对COVID-19疫情采取的补救措施（如旅游限制及隔离）为酒店业带来严重困难。然而，旅游业和酒店业也缺乏有效的应对战略。本文介绍了越南一家案例酒店为应对这一困境而制定的应对策略。营销学的服务主导逻辑和布迪厄的惯习、资本和场域理论框架被用来帮助分析研究结果。我们的实证分析进一步强调了案例酒店的付费隔离服务的发展，这可以帮助越南的酒店和当局有效应对疫情。
The remedies used for the COVID-19 pandemic such as travel restrictions and quarantine have created severe difficulties for the hotel industry. However, there is also a scarcity of effective response strategies for the tourism and hospitality industry. This paper introduces a responding strategy developed by a case hotel in Vietnam to help survive this troubled period. Marketing’s service-dominant logic and Bourdieu’s theoretical framework of habitus, capitals, and field are used to facilitate the analysis of findings. Our empirical analysis further highlights the development of the paid quarantine service in a case hotel, which can help both hotels and authorities in Vietnam to respond effectively to the pandemic.
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