User versus institutional perspectives of metadata and searching: an investigation of online access to cultural heritage content during the COVID-19 pandemic
User versus institutional perspectives of metadata and searching: an investigation of online access to cultural heritage content during the COVID-19 pandemic
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元数据和搜索的用户与机构视角：对 COVID-19 大流行期间在线访问文化遗产内容的调查
DOI：
10.1007/s00799-023-00385-y
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发表时间：
2023
影响因子：
1.5
通讯作者：
Gibson R
中科院分区：
文献类型：
--
作者：
Gibson R
在COVID-19封锁期间，对两家大型国家文化遗产机构（苏格兰国家博物馆和苏格兰国家美术馆）的用户与数字内容互动的日志分析结果显示，与大流行前的水平相比，用户参与度有限。只有8%的用户返回这些网站，而平均花费的时间和访问的页面数量普遍较低。这促使了一项用户研究，以调查管理员索引内容的方式与用户搜索内容的方式之间潜在的不匹配。一项有10名参与者参与的对照实验，涉及两项任务和一组选定的数字文化遗产内容，探讨：(A)文化遗产机构分配的元数据如何满足或不同于用户的搜索需求？（二）使用者的搜寻策略如何为文物机构的搜寻途径提供参考？调查结果显示，像trump这样的馆藏管理标准鼓励在开发元数据时考虑各种不同的特征，但大部分内容都留给策展人来解释。相反，特定于用户和上下文的指导方针可能有助于确保消费者认为最重要的方面被编入索引，从而产生更相关的搜索结果。以用户为中心设计文化遗产网站将有助于改善个人在搜索信息时的体验。然而，在开发适合其特定需求和兴趣的功能和设计之前，机构需要一个过程来形成对目标用户的具体了解。
Findings from log analyses of user interactions with the digital content of two large national cultural heritage institutions (National Museums of Scotland and National Galleries of Scotland) during the COVID-19 lockdown highlighted limited engagement compared to pre-pandemic levels. Just 8% of users returned to these sites, whilst the average time spent, and number of pages accessed, were generally low. This prompted a user study to investigate the potential mismatch between the way content was indexed by the curators and searched for by users. A controlled experiment with ten participants, involving two tasks and a selected set of digital cultural heritage content, explored: (a) how does the metadata assigned by cultural heritage organisations meet or differ from the search needs of users? and (b) how can the search strategies of users inform the search pathways employed by cultural heritage organisations? Findings reveal that collection management standards likeSpectrumencourage a variety of different characteristics to be considered when developing metadata, yet much of the content is left to the interpretations of curators. Rather, user- and context-specific guidelines could be beneficial in ensuring the aspects considered most important by consumers are indexed, thereby producing more relevant search results. A user-centred approach to designing cultural heritage websites would help to improve an individual’s experience when searching for information. However, a process is needed for institutions to form a concrete understanding of who their target users are before developing features and designs to suit their specific needs and interests.
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