Categorizing IQOS-Related Twitter Discussions.
Categorizing IQOS-Related Twitter Discussions.
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DOI：
10.3390/ijerph18094836
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发表时间：
2021-04-30
影响因子：
--
通讯作者：
Unger JB
中科院分区：
文献类型：
--
作者：
Barker JO;Vassey J;Chen-Sankey JC;Allem JP;Cruz TB;Unger JB
(1)背景：菲利普莫里斯国际公司的加热烟草产品IQOS现在在包括美国在内的55个国家有售。Twitter等社交媒体网站经常被用来推广或讨论烟草产品，尽管之前的研究还没有研究过Twitter上的IQOS是如何呈现的。(2)方法：本研究收集并分类Twitter会话涉及IQOS。对2020年1月1日至2020年6月30日期间在国际上发布的与IQOS相关的N = 3916条英文推文进行了手动内容分析。(3)结果：大多数推文是IQOS的在线营销（32.3%）或与IQOS使用相关的个人推荐（34.2%）。个人推荐推文将IQOS作为戒烟/烟草使用的途径（3.4%）或与可燃香烟（2.0%）进行比较，以减少危害。检测到与烟草政策相关的推文（13.9%），其中包括对美国（4.9%）和国际（4.4%）政策的讨论。新闻媒体推文（14.2%）也被检测到。(4)结论：我们的研究表明，IQOS可以被理解为一种危害较小的替代品，可以替代电子烟和可燃香烟。讨论还表明，IQOS可能被用来避免清洁空气政策或用于限制吸烟的地区。
(1) Background: The heated tobacco product IQOS, by Philip Morris International, is now available in over 55 countries, including the United States. Social media sites such as Twitter are often used to promote or discuss tobacco products, though prior research has not examined how IQOS is presented on Twitter. (2) Methods: This study collected and categorized Twitter conversations involving IQOS. A manual content analysis was performed on N = 3916 English tweets related to IQOS published internationally between 1 January 2020 and 30 June 2020. (3) Results: Most tweets were either online marketing for IQOS (32.3%) or personal testimonials related to IQOS use (34.2%). Personal testimonial tweets made harm reduction claims about IQOS either as an avenue to quit smoking/tobacco use (3.4%), or in comparison to combustible cigarettes (2.0%). Tobacco policy-related tweets were detected (13.9%), split between discussions of United States (4.9%) and international (4.4%) policies. News media tweets (14.2%) were also detected. (4) Conclusions: Our study suggests IQOS may be understood as a less harmful alternative to vaping and combustible cigarettes. Discussions also suggest IQOS is likely to be used to avoid clean air policies or used in areas in which smoking is restricted.
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影响因子：
3.2
作者：
Hsieh, HF;Shannon, SE
通讯作者：
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影响因子：
5.2
作者：
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Unger JB
影响因子：
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作者：
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通讯作者：
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