British American Tobacco on Facebook: undermining Article 13 of the global World Health Organization Framework Convention on Tobacco Control.
British American Tobacco on Facebook: undermining Article 13 of the global World Health Organization Framework Convention on Tobacco Control.
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DOI：
10.1136/tc.2009.032847
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发表时间：
2010-06
期刊：
影响因子：
5.2
通讯作者：
Chapman S
中科院分区：
文献类型：
--
作者：
Freeman B;Chapman S
《世界卫生组织烟草控制框架公约》禁止一切形式的烟草广告、促销和赞助。这项禁令的全面性还有待Facebook等在线社交网络媒体的检验。在本文中，跨国烟草公司，英美烟草公司（BAT）的员工在Facebook上的活动和与两个全球流行的BAT品牌（登喜路和幸运罢工）相关的内容类型进行了映射。在Facebook上的BAT员工被识别出来，然后在Facebook搜索引擎中搜索“英美烟草”一词，并记录结果，包括标题、描述、姓名和每个搜索结果所涉及的Facebook参与者人数。为了进一步详细说明任何潜在的促销活动，对英美烟草的两个全球品牌“登喜路”和“幸运罢工”进行了搜索。这3个搜索词中的每一个都在Facebook的各个子部分中生成了500多个条目。一些BAT员工通过加入和管理群组、以粉丝身份加入页面以及发布BAT活动、产品和促销品的照片，在Facebook上大力推广BAT和BAT品牌。采取这些行动的英美烟草公司员工来自已批准世卫组织烟草控制框架公约的国家，该公约要求签署国禁止一切形式的烟草广告，包括来自未执行广告限制的国家的在线和跨境接触。目前的研究结果可以用来测试广告禁令的全面性，要求政府强制从Facebook上删除这些宣传材料。
The World Health Organization Framework Convention on Tobacco Control (WHO FCTC) bans all forms of tobacco advertising, promotion and sponsorship. The comprehensiveness of this ban has yet to be tested by online social networking media such as Facebook. In this paper, the activities of employees of the transnational tobacco company, British American Tobacco, (BAT) on Facebook and the type of content associated with two globally popular BAT brands (Dunhill and Lucky Strike) are mapped. BAT employees on Facebook were identified and then the term ‘British American Tobacco’ was searched for in the Facebook search engine and results recorded, including titles, descriptions, names and the number of Facebook participants involved for each search result. To further detail any potential promotional activities, a search for two of BAT's global brands, ‘Dunhill’ and ‘Lucky Strike’, was conducted. Each of the 3 search terms generated more than 500 items across a variety of Facebook subsections. Some BAT employees are energetically promoting BAT and BAT brands on Facebook through joining and administrating groups, joining pages as fans and posting photographs of BAT events, products and promotional items. BAT employees undertaking these actions are from countries that have ratified the WHO FCTC, which requires signatories to ban all forms of tobacco advertising, including online and crossborder exposure from countries that are not enforcing advertising restrictions. The results of the present research could be used to test the comprehensiveness of the advertising ban by requesting that governments mandate the removal of this promotional material from Facebook.
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影响因子：
5.2
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通讯作者：
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通讯作者：
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