A US-UK Usability Evaluation of Consent Management Platform Cookie Consent Interface Design on Desktop and Mobile

A US-UK Usability Evaluation of Consent Management Platform Cookie Consent Interface Design on Desktop and Mobile
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美英对桌面和移动设备上同意管理平台 Cookie 同意界面设计的可用性评估

DOI:
10.1145/3544548.3580725
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发表时间:
2023
期刊:
ACM
影响因子:
--
通讯作者:
Habib, Hana
Habib, Hana
中科院分区:
--
文献类型:
--
作者:
Bouma-Sims, Elijah Robert;Li, Megan;Lin, Yanzi;Sakura-Lemessy, Adia;Nisenoff, Alexandra;Young, Ellie;Birrell, Eleanor;Cranor, Lorrie Faith;Habib, Hana

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根据隐私法规的要求,网站实现cookie同意接口,以获得用户使用非必要cookie的许可。我们通过一项在线行为实验(n = 1359)扩展了先前的研究,评估界面设计对cookie同意的影响,在该实验中,我们促使来自英国和美国的移动和桌面用户使用OneTrust同意管理平台(CMP)实现的14个界面之一做出cookie同意决定。我们发现多个解释变量对用户行为和情绪有显著影响,包括英国参与者对同意过程的负面情绪和手机用户对界面信息的较低理解。对用户行为影响最大的设计因素是cookie横幅中显示的初始选项集。除了提供更多关于当前cookie同意流程不足的证据外,我们的研究结果对网站运营商和cmp也有影响。
Websites implement cookie consent interfaces to obtain users’ permission to use non-essential cookies, as required by privacy regulations. We extend prior research evaluating the impact of interface design on cookie consent through an online behavioral experiment (n = 1359) in which we prompted mobile and desktop users from the UK and US to make cookie consent decisions using one of 14 interfaces implemented with the OneTrust consent management platform (CMP). We found significant effects on user behavior and sentiment for multiple explanatory variables, including more negative sentiment towards the consent process among UK participants and lower comprehension of interface information among mobile users. The design factor that had the largest effect on user behavior was the initial set of options displayed in the cookie banner. In addition to providing more evidence of the inadequacy of current cookie consent processes, our results have implications for website operators and CMPs.
DOI: 10.4018/jmhci.2011010104
发表时间: 2011
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影响因子: --
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