Influence of Product Involvement on Tourist Shopping Behavior: The Mediating Role of Place Attachment, Satisfaction, and Visit Frequency

Influence of Product Involvement on Tourist Shopping Behavior: The Mediating Role of Place Attachment, Satisfaction, and Visit Frequency
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产品涉入对游客购物行为的影响:地方依恋、满意度和访问频率的中介作用

DOI:
10.1080/08961530.2021.2012865
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发表时间:
2021
影响因子:
3.3
通讯作者:
Wirawan Dony Dahana
Wirawan Dony Dahana
中科院分区:
--
文献类型:
--
作者:
Marwa Abdulsalam;Wirawan Dony Dahana

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这项研究调查了游客在旅游期间对来自目的地国家的某些产品的参与如何影响他们在这些产品上的支出。在现有文献的基础上,我们提出了一个解释地点依恋、总体满意度和访问频率之间的中介机制的模型。该模型的变量之间的关系是使用从1314名有日本旅游经历和不同程度参与日本化妆品的中国游客收集的数据进行的经验性检验。与我们的预期相反,产品参与对购买金额的直接影响的结果是负的且显著的。然而,产品介入通过地点依恋和总体满意度的间接影响都是显著的正向影响,并且似乎超过了直接影响的负向影响。因此,这项研究证实,游客参与某一产品会导致他们在该产品上花费更多的钱。讨论了对当地零售商和制造商增加入境游客收入的影响。
This study investigates how tourists’ involvement with certain products that originate in a destination country influences their expenditures on these products during their trips to the country. Based on the extant literature, we propose a model that accounts for the mediating mechanisms of place attachment, overall satisfaction, and visit frequency. The relationships between the model’s variables are empirically examined using data collected from 1,314 Chinese tourists who had travel experiences in Japan and varying levels of involvement with Japanese cosmetic products. Contrary to our expectations, the result for the direct effect of product involvement on purchase amount is negative and significant. However, the indirect effects of product involvement through place attachment and overall satisfaction are both significantly positive and appear to surpass the negativity of the direct effect. Thus, this study confirms that tourists’ involvement with a product will cause them to spend more money on the product. The implications for local retailers and manufacturers to increase revenue from inbound tourists are discussed.
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