UK alcohol marketing regulation is failing: a new approach is needed to prioritise protection for all
UK alcohol marketing regulation is failing: a new approach is needed to prioritise protection for all
复制标题
英国酒类营销监管失败：需要一种新方法来优先保护所有人
DOI：
10.1080/09687637.2021.2019682
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发表时间：
2021
期刊：
影响因子：
--
通讯作者：
Boniface S
中科院分区：
文献类型：
--
作者：
Boniface S
这篇关于英国酒精营销监管的评论引用了酒精研究所举行的一次会议，强调需要进行政策干预，以防止危害和改善公众健康。危险和有害使用酒精与许多健康状况、更广泛的社会后果以及对他人的伤害有关。在过去的十年里，酒精死亡率没有任何改善，2020年，英国因酒精导致的死亡人数升至创纪录的水平。世界卫生组织（世卫组织）将禁止或全面限制多种媒体上的酒类广告列为减少酒精危害的“最划算”政策之一。英国目前以投诉为主导的自我监管方式未能保护消费者和弱势群体免受有影响力的酒类营销的影响。几乎没有什么有意义的制裁措施来阻止品牌和公司违反现有的准则，流程是追溯性的、被动的、缓慢的，这些准则未能实现其宣称的保护年轻人的目标。对重度饮酒者和恢复期饮酒者的其他重要影响，以及对性别和健康平等的影响，也没有得到充分解决。为了有效监管不断发展的数字酒类营销，也迫切需要创新。通过综合限制、内容控制、标签以及用独立机构取代自我监管等措施解决这些问题，将有利于公共卫生，并保护弱势群体，包括重度饮酒者、康复者以及儿童和青少年。
This commentary about alcohol marketing regulation in the UK draws on a conference held by the Institute of Alcohol Studies, highlighting a need for policy interventions to prevent harm and improve public health. Hazardous and harmful alcohol use is associated with many health conditions, wider social consequences, and harms to others. Following no improvement in alcohol mortality rates in the past decade, 2020 saw alcohol-specific deaths rise to record levels in the UK. Bans or comprehensive restrictions on alcohol advertising across multiple types of media are listed by the World Health Organization (WHO) as one of the ‘best buy’ policies to reduce alcohol harm. The UK’s current complaints-led self-regulatory approach fails to protect consumers and vulnerable groups from being exposed to influential alcohol marketing. There are few meaningful sanctions to deter brands and companies from violating existing codes, processes are retrospective, reactive and slow, and the codes fail in their stated aim of protecting young people. Other important impacts on heavier drinkers and those in recovery, as well as on gender and health equity, are also inadequately addressed. Innovation is also urgently needed to effectively regulate ever-evolving digital alcohol marketing. Addressing these issues through a combination of comprehensive restrictions, content controls, labelling, and replacing self-regulation with an independent body will benefit public health as well as protecting the vulnerable, including heavier drinkers, people in recovery, and children and young people.
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影响因子：
4.4
作者：
Critchlow, Nathan;Moodie, Crawford
通讯作者：
Moodie, Crawford
DOI：
10.1111/add.15470
发表时间：
2021-10
期刊：
Addiction (Abingdon, England)
影响因子：
--
作者：
Štelemėkas M;Manthey J;Badaras R;Casswell S;Ferreira-Borges C;Kalėdienė R;Lange S;Neufeld M;Petkevičienė J;Radišauskas R;Room R;Telksnys T;Zurlytė I;Rehm J
通讯作者：
Rehm J
影响因子：
1.8
作者：
Gunby, Clare;Carline, Anna;Taylor, Stuart
通讯作者：
Taylor, Stuart
影响因子：
3.8
作者：
Rossow, Ingeborg
通讯作者：
Rossow, Ingeborg
影响因子：
4.4
作者：
Moodie, Crawford;MacKintosh, Anne Marie;Hastings, Gerard B.
通讯作者：
Hastings, Gerard B.