Industry tactics in anticipation of strengthened regulation: BIDI Vapor unveils non-characterising BIDI Stick flavours on digital media platforms.
Industry tactics in anticipation of strengthened regulation: BIDI Vapor unveils non-characterising BIDI Stick flavours on digital media platforms.
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DOI：
10.1136/tobaccocontrol-2021-056502
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发表时间：
2023-01
期刊：
影响因子：
5.2
通讯作者：
Schillo, Barbara
中科院分区：
文献类型：
--
作者：
Kostygina, Ganna;Kreslake, Jennifer M.;Borowiecki, Mateusz;Kierstead, Elexis C.;Diaz, Megan C.;Emery, Sherry L.;Schillo, Barbara
本出版物中报告的研究得到了 Truth Initiative 和美国国立卫生研究院国家癌症研究所的支持，奖项编号为 R01CA234082。 2020年1月，美国食品和药物管理局（FDA）发布了电子烟行业指南，有限禁止基于口味的烟弹或“烟弹”电子烟产品，但允许销售其他口味的电子烟产品。 1-3 市场上仍然存在调味一次性产品，其中许多包括水果、薄荷和糖果等特色口味。目前，调味产品（不包括薄荷醇和烟草）占所有一次性电子烟销量的 75%。 4 5 调味烟草产品对年轻人很有吸引力，调味剂可以通过减少烟草的刺激性和其他令人不愉快的感官特征来促进开始和持续使用。 6-13 公共卫生倡导者认为当前的联邦指南不足以解决青少年使用调味电子烟的问题。越来越多的人呼吁联邦、州和地方官员将这些限制扩大到所有调味电子烟设备以及其他烟草产品。 14-18 BIDI Vapor是一家位于佛罗里达州的电子烟公司，生产一次性电子烟品牌BIDI Stick。自 2019 年公司成立以来，BIDI Sticks 已推出 11 种口味，包括 Mint Freeze、Fruity Mango、Icy Mango 和 Berry Blast。 19 自成立以来，该公司的市场份额迅速扩大。截至2020年12月8日，该公司占据美国一次性电子烟市场24.2%的份额，仅次于该类别的领导者Puff Bar。 20 21 2020 年 8 月，该公司在 Instagram、Facebook 及其官方网站上发起了一项活动，推出新的“非特征化”口味名称。 BIDI Stick 宣传材料在其网站上提供了人行横道词典（图 1）22，并在访客可以购买产品的网页上突出显示了旧口味名称和新口味名称之间的直接翻译。 19 广告称，新产品名称是该公司“反对向未成年人销售电子烟产品”和“确保产品不会吸引年轻人”的努力的一部分（图 2）。该产品将于 2020 年 11 月 1 日开始提供新口味名称和新包装。这种方法并不是 BIDI 电子烟独有的，因为 BIDI Vapor 最近还推出了“非烟草衍生尼古丁”袋装，推出了六种“单字”非特征口味（北极、雾霾、冬季、阳光、帝王和夏季）。风味翻译在公司网站上提供，并且目前在产品包装上以较小的字体包含特征风味名称。 23 除了宣传其产品外，该公司网站还推出了反烟草控制宣传帖子或博客，例如“调味品禁令可能在青少年电子烟方面未能达标的 5 个原因”，并介绍了该公司资助的有关口味在青少年吸食和消费中的作用的研究。 24 25重要的是，BIDI Sticks 是在推定规则生效后推出的，从技术上讲，由于该产品仍在接受上市前审查，因此可能不会被授权在美国销售。 26 27 然而，该公司正在使用的概念风味命名似乎是烟草和尼古丁产品类别中越来越广泛使用的策略，以维持风味产品销售并逃避监管。这些策略与修改产品特性、标签或包装以颠覆风味限制并维持销售的历史策略相一致。 28-30 BIDI Vapor 最近的行动……
Research reported in this publication was supported by Truth Initiative and by the National Cancer Institute of the National Institutes of Health under Award Number R01CA234082. In January 2020, the US Food and Drug Administration (FDA) issued guidance for the electronic cigarette industry, which resulted in a limited prohibition of flavoured cartridge or ‘pod’-based e-cigarette products but allowed for the sale of other flavoured e-cigarette products. 1–3 Flavoured disposable products remain on the market, many of which include characterising flavours such as fruit, mint and candy. Currently, flavoured products (excluding menthol and tobacco) constitute 75% of all disposable e-cigarette sales. 4 5 Flavoured tobacco products appeal to youth, and flavours may facilitate initiation and continued use by reducing tobacco harshness and other unpleasant sensory characteristics. 6–13 Public health advocates deem the current federal guidance to be insufficient to address flavoured e-cigarette use among youth. Calls are mounting on federal, state and local officials to expand these restrictions to all flavoured e-cigarette devices as well as other tobacco products. 14–18 BIDI Vapor, a Florida-based electronic cigarette company, produces the disposable e-cigarette brand BIDI Stick. Since the company’s founding in 2019, BIDI Sticks have been sold in 11 flavours including Mint Freeze, Fruity Mango, Icy Mango and Berry Blast. 19 The company’s market share has expanded rapidly since its introduction. As of 8 December 2020, the company comprises 24.2% of the disposable e-cigarette market in the USA, only surpassed by Puff Bar, which is the leader in this category. 20 21 In August 2020, the company launched a campaign on Instagram, Facebook and its official website to unveil new ‘non-characterising’flavour names. BIDI Stick promotional materials provide a crosswalk dictionary on its website (figure 1) 22 and prominently feature direct translations between previous and new flavour names on the web page where visitors can purchase products. 19 The ads state that the new product names are part of the company’s ‘efforts to stand against underage selling of vape products” and “ensure that the products aren’t appealing to the youth’(figure 2). This is a product with the new flavour names and the new packaging available starting on 1 November 2020. This approach is not unique to BIDI’s e-cigarettes as BIDI Vapor has also recently launched ‘nontobacco derived nicotine’pouches introduced in six ‘one-word’non-characterising flavours (arctic, haze, winter, solar, regal and summer). The flavour translations are provided on the company website, and characterising flavour names are currently included in smaller font on the product packaging. 23 In addition to promoting its products, the company website features counter-tobacco control advocacy posts or blogs such as ‘5 Reasons Why Flavor Bans May Miss the Mark on Youth Vaping’and describes research studies on the role of flavours in youth uptake and consumption funded by the company. 24 25Importantly, BIDI Sticks were introduced after the Deeming Rule went into effect and may technically not be authorised for sale in the USA as the product is still undergoing premarket review. 26 27 However, the concept flavour naming that the company is using appears to be an increasingly widespread tactic used across tobacco and nicotine product categories to maintain flavoured product sales and evade regulation. These strategies align with historic tactics modifying product characteristics, labelling or packaging to subvert flavour restrictions and maintain sales. 28–30 The recent actions by BIDI Vapor …
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影响因子：
5.2
作者：
Lindblom, Eric N.;Mays, Darren;Delnevo, Cristine
通讯作者：
Delnevo, Cristine
影响因子：
5.2
作者：
Delnevo, Cristine D.;Hrywna, Mary;O'Connor, Richard J.
通讯作者：
O'Connor, Richard J.
影响因子：
5.2
作者：
Kostygina G;Glantz SA;Ling PM
通讯作者：
Ling PM
影响因子：
12.7
作者：
Delnevo, Cristine D.;Hrywna, Mary
通讯作者：
Hrywna, Mary
影响因子：
9.7
作者：
Carpenter, CM;Wayne, GF;Connolly, GN
通讯作者：
Connolly, GN