Different digital paths to the keg? How exposure to peers' alcohol-related social media content influences drinking among male and female first-year college students.

Different digital paths to the keg? How exposure to peers' alcohol-related social media content influences drinking among male and female first-year college students.
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DOI:
10.1016/j.addbeh.2016.01.011
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发表时间:
2016-06
影响因子:
4.4
通讯作者:
Witkovic, Yong D.
Witkovic, Yong D.
中科院分区:
医学2区
文献类型:
--
作者:
Boyle, Sarah C.;LaBrie, Joseph W.;Froidevaux, Nicole M.;Witkovic, Yong D.

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尽管有人猜测社交媒体网站(SMS)上同龄人的酒精相关内容可能会影响经常使用SMS的大学生的酒精使用行为,但这种关系尚未进行纵向调查。目前的前瞻性研究评估了暴露于同龄人的酒精相关的短信内容和一年级大学生之间的关系。在408名一年级学生中,在大学最初6周内在Facebook,Instagram和Snapchat上接触同龄人与酒精相关的内容的总接触量预测了6个月后的酒精消费量。即使在学生和亲密朋友饮酒后,这种相当稳固的关系仍然存在,这表明短信上的酒精参考并不仅仅反映了在没有短信的情况下观察到的酒精使用行为,而且可以预测以后的酒精使用。研究结果还阐明了重要的性别差异的程度,同龄人的酒精相关的短信内容影响后来的饮酒行为,以及这种关系的心理中介。在女性中,增强饮酒的动机和信念的作用,酒精在大学的经验完全调解短信酒精暴露和后来饮酒之间的关系。然而,男性,证明了短信酒精暴露和第二学期饮酒之间的预测关系更强,这种关系只有部分解释饮酒规范的看法,增强饮酒动机,并相信酒精的作用,在大学的经验。这些研究结果的影响,大学饮酒预防工作和未来的研究方向进行了讨论。
Despite speculation that peers’ alcohol-related content on social media sites (SMS) may influence the alcohol use behaviors of SMS frequenting college students, this relationship has not been investigated longitudinally. The current prospective study assesses the relationship between exposure to peers’ alcohol-related SMS content and later-drinking among first-year college students. Among 408 first-year students, total exposure to peers’ alcohol-related content on Facebook, Instagram, and Snapchat during the initial 6 weeks of college predicted alcohol consumption 6 months later. The rather robust relationship persisted even after students’ and close friends drinking were accounted for, indicating that alcohol references on SMS do not simply reflect alcohol use behaviors that would otherwise be observed in the absence of SMS and be predictive of later alcohol use. Findings also illuminate important gender differences in the degree to which peers’ alcohol-related SMS content influenced later drinking behavior as well as psychological mediators of this relationship. Among females, enhancement drinking motives and beliefs about the role of alcohol in the college experience fully mediated the relationship between SMS alcohol exposure and later drinking. Males, however, evidenced a much stronger predictive relationship between SMS alcohol exposure and second semester drinking, with this relationship only partially explained by perceptions of drinking norms, enhancement drinking motives, and beliefs about the role of alcohol in the college experience. Implications of these findings for college drinking prevention efforts and directions for future research are discussed.
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