Exposure to Media Messages Portraying Effects of Alcohol Use in a Young Adult Sample.

Exposure to Media Messages Portraying Effects of Alcohol Use in a Young Adult Sample.
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DOI:
10.1080/10826084.2022.2076880
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发表时间:
2022
影响因子:
2
通讯作者:
Fairlie, Anne M.
Fairlie, Anne M.
中科院分区:
医学4区
文献类型:
--
作者:
Calhoun, Brian H.;Lee, Christine M.;Fairlie, Anne M.

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年轻人是多产的媒体用户,往往比其他年龄段的人更多地使用酒精等物质。尽管对年轻人接触酒精广告和媒体对酒精使用的描述进行了大量研究,但对年轻人接触和参与与酒精相关的媒体内容的细微差别仍知之甚少。本论文研究了大学生的媒体曝光如何不同的信息描绘积极和消极的酒精影响,如何暴露于酒精相关的内容不同的媒体来源,酒精相关的内容的主题是最多的,以及是否暴露于酒精相关的内容与危险/有害的饮酒。参与者(N=500)为二年制和四年制大学生(法师=20.90,SDage=1.70,63.2%为女性),他们被招募参加一项纵向研究,该研究旨在检查移动的应用程序干预高危饮酒大学生的有效性。这里使用的数据来自基线调查。参与者报告说,在电影/电视/点播流媒体节目中接触酒精相关信息的最多,其次是社交媒体,他们报告说,酒精的积极影响比消极影响更多。线性回归的结果表明,暴露于描述酒精的积极或消极影响的信息通常不能预测危险/有害的饮酒。高风险大学生饮酒者的样本报告说,他们通过各种媒体渠道看到了与酒精相关的内容,其中大多数内容都以积极的方式描述酒精。未来的研究应该评估不同类型和不同来源的信息对使用、期望、规范和其他结果的影响。
Young adults are prolific media users and tend to use substances, such as alcohol, more than people of other ages. Despite much research on young adults’ exposure to alcohol advertisements and portrayals of alcohol use in the media, much is still unknown about the nuances of young adults’ exposure to and engagement with alcohol-related media content. The present paper examined how college students’ media exposure differed for messages portraying positive and negative alcohol effects, how exposure to alcohol-related content differed across media sources, which themes of alcohol-related content were seen most, and whether exposure to alcohol-related content was associated with hazardous/harmful drinking. Participants (N=500) were two- and four-year college students (Mage=20.90, SDage=1.70, 63.2% female) recruited for a longitudinal study examining the efficacy of a mobile app intervention for high-risk drinking college students. The data used here comes from the baseline survey. Participants reported the greatest exposure to alcohol-related messages in movies/TV/on-demand streaming shows followed by in social media, and they reported greater exposure to messages portraying positive than negative effects of alcohol. Findings from linear regressions indicated that exposure to messages portraying positive or negative effects of alcohol generally did not predict hazardous/harmful drinking. This sample of high-risk college student drinkers reported seeing alcohol-related content through a variety of media sources, with most content portraying alcohol in a positive light. Future research should assess the effects that messages of different types and from different sources have on use, expectancies, norms, and other outcomes.
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