Leading Topics in Twitter Discourse on JUUL and Puff Bar Products: Content Analysis.

Leading Topics in Twitter Discourse on JUUL and Puff Bar Products: Content Analysis.
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DOI:
10.2196/26510
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发表时间:
2021-07-19
影响因子:
7.4
通讯作者:
Cruz TB
Cruz TB
中科院分区:
医学2区
文献类型:
--
作者:
Allem JP;Dormanesh A;Majmundar A;Rivera V;Chu M;Unger JB;Cruz TB

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为了应对最近的政府限制,调味JUUL产品,这是可充电的封闭系统电子烟(电子烟),不再销售。然而,一次性封闭系统产品,如风味Puff Bar电子烟继续可用。如果电子烟消费者只是在目前政府限制的一种产品之间切换,那么这种限制将不那么有效。这一研究方向的一个进步是通过检查在同一对话中引用Puff Bar和JUUL的话语来了解公众如何讨论这些产品。Twitter数据提供了充分的机会来捕捉这些早期趋势,这些趋势可以用来帮助公共卫生研究人员跟上快速变化的电子烟市场。本研究的目标是检查Twitter上同一对话中涉及Puff Bar和JUUL产品的公共话语。我们在2019年7月16日至2020年8月29日期间从Twitter的流媒体应用程序编程接口收集了数据,其中包括“Puff Bar”和“JUUL”(n=2632)。然后,我们使用归纳法来熟悉数据,并生成一个代码本来识别共同的主题。饱和度被确定为达到10个主题。帖子经常提到口味,双重用途,设计特点,青少年使用,健康风险,将一种产品转换为另一种产品,价格,对产品之间差异的混淆,产品的寿命和尼古丁浓度。在研究公众在Twitter上关于Puff Bar和JUUL产品的对话时,在帖子中描述了主题,这项研究旨在帮助烟草控制社区了解两种具有不同设备功能的流行电子烟产品,这些产品可以相互替代。未来的健康宣传活动可能会考虑针对使用多种电子烟产品或双重用途的健康后果,以减少年轻人群接触高水平尼古丁的机会。
In response to the recent government restrictions, flavored JUUL products, which are rechargeable closed-system electronic cigarettes (e-cigarettes), are no longer available for sale. However, disposable closed-system products such as the flavored Puff Bar e-cigarette continues to be available. If e-cigarette consumers simply switch between products during the current government restrictions limited to 1 type of product over another, then such restrictions would be less effective. A step forward in this line of research is to understand how the public discusses these products by examining discourse referencing both Puff Bar and JUUL in the same conversation. Twitter data provide ample opportunity to capture such early trends that could be used to help public health researchers stay abreast of the rapidly changing e-cigarette marketplace. The goal of this study was to examine public discourse referencing both Puff Bar and JUUL products in the same conversation on Twitter. We collected data from Twitter’s streaming application programming interface between July 16, 2019, and August 29, 2020, which included both “Puff Bar” and “JUUL” (n=2632). We then used an inductive approach to become familiar with the data and generate a codebook to identify common themes. Saturation was determined to be reached with 10 themes. Posts often mentioned flavors, dual use, design features, youth use, health risks, switching 1 product for the other, price, confusion over the differences between products, longevity of the products, and nicotine concentration. On examining the public’s conversations about Puff Bar and JUUL products on Twitter, having described themes in posts, this study aimed to help the tobacco control community stay informed about 2 popular e-cigarette products with different device features, which can be potentially substituted for one another. Future health communication campaigns may consider targeting the health consequences of using multiple e-cigarette products or dual use to reduce exposure to high levels of nicotine among younger populations.
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DOI: 10.1111/j.1756-2171.2007.tb00049.x
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