Spreading fictions: distributing stories in the online age

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As the first systematic, large scale, public analysis of audiovisual distribution in Australia, Spreading Fictions will greatly improve understanding of a vital area for Australia's economic and cultural future. The high priority governments give to policies encouraging local audiovisual productions reflects a belief in their cultural resonance at home and abroad and the economic significance of creative work. This project will help to maximise the effectiveness of those policies. As digital TV switchover proceeds and the National Broadband Network is built, data about how Australians are using more powerful, functional mobile devices and faster, cheaper fixed line access will be critical.