Electronic Alternatives and Media Choice: Voice Messaging Versus Electronic Mail

电子替代方案和媒体选择：语音消息与电子邮件

• 批准号: 8912605
• 负责人: M. Lynne Markus
• 金额: $ 7.53万
• 依托单位: University of California-Los Angeles
• 依托单位国家: 美国
• 项目类别: Continuing Grant
• 财政年份: 1989
• 资助国家: 美国
• 起止时间: 1989-08-01 至 1992-07-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=8912605&HistoricalAwards=false
• 关键词: Electronic; Alternatives; Media; Choice; Voice

This proposal seeks to describe and explain patterns of electronic media selection and use in settings where individuals have access to two options, voice messaging and electronic mail, as well as traditional communication channels. The research will provide an improved understanding of the perceived advantages and disadvantages (e.g., ease of learning vs. efficiency) of these communication media and it will provide new insights into the ways in which media selection affects the organizational setting. The project will develop a model of choice between media alternatives and it will test this model in an ambitious field investigation that will employ both quantitative and qualitative methods to examine electronic media usage patterns at the individual, departmental, and organizational levels of analysis. The three proposed explanations for media choice behaviors (rational choice, critical mass, and social influence) are considered to be of general interest, in terms of how individuals and groups make choices among competing or complementary alternatives, as well as of specific interest in the context of media-use decisions.

本提案旨在描述和解释 电子媒体的选择和使用， 个人可以访问两个选项，语音消息和 电子邮件以及传统的通信 渠道 该研究将提供一种改进的 了解所感知的优势和劣势 (e.g.,学习的简易性与效率） 传播媒体，它将提供新的见解， 媒体选择影响组织的方式 设置. 该项目将开发一个选择模型， 媒体替代品，它将测试这种模式， 一项雄心勃勃的实地调查， 用定量和定性的方法来检验电子 个人、部门和 组织层面的分析。 三个拟议 对媒体选择行为的解释（理性选择， 关键质量和社会影响力）被认为是 一般利益，就个人和团体如何 在竞争或互补的备选方案中作出选择， 以及在媒体使用方面的具体利益 决策