Bay Area Response to Information About a Future Major Earthquake

向公民、地方政府和商业组织通报地震危害，以提高认识、减灾和备灾活动，是国家减少地震损失努力的核心内容。关于组织和公众对有关特定未来可能事件的地震风险信息的反应的研究相对较少，因为很少有实际的地震预测、咨询、科学上可信的预测（它们有很多名字）在美国出现了。本研究是对复杂的、城市的、多县的旧金山湾区公众和组织对该地区下一次大地震风险信息交流的反应的研究。将进行定性和定量研究。邮寄问卷将收集具有统计代表性的家庭样本的相关数据。我们会与有目的地挑选的本地和非本地企业、政府和其他健康、安全和福利机构的主要举报人进行面谈。在复杂的城市环境中，研究公众和组织对科学可靠的未来大地震风险信息的反应的机会是很少的。本研究将描述这些信息传播的影响，并对观察到的情况检验一套综合假设解释。

Informing citizens, local governments and business organizations about the earthquake hazard to increase awareness, mitigation and preparedness activities is a central element of the national effort to reduce earthquake losses. Relatively little research has been performed on organizational and public response to earthquake risk information about a specific likely future event, since few actual earthquake predictions, advisories, forecasts (they go by many names) that are scientifically credible have emerged in the United States. This research is a study of public and organizational response in the complex, urban, multi-county San Francisco Bay Area to the communication of risk information about that area's next major earthquake. Qualitative and quantitative research will be performed. Mail questionnaires will collect relevant data on a statistically representative sample of households. Interviews will be conducted with key informants from purposefully selected local and non-local businesses, government and other health, safety and welfare organizations. The opportunity to study public and organizational response to scientifically credible risk information about a future major quake in a complex urban setting is rare. This research will describe the effects of the dissemination of such information, and test a set of integrated hypothesized explanations for what is observed.