Bay Area Response to Information About a Future Major Earthquake

向公民、地方政府和 企业组织对地震 提高认识、缓解和 备灾活动是一个核心要素， 国家减少地震的努力 损失 相对来说， 在组织和公众 地震风险信息响应 一个特定的可能的未来事件，因为很少有 实际的地震预测，地震预报， 预测（它们有很多名字）， 科学上可信的证据 美国的 这项研究是一项关于 公众和组织的反应， 复杂的，城市的，多县的弗朗西斯科 湾区的沟通风险 关于该地区下一个主要 地震 定性和定量 将进行研究。 邮件 问卷将收集有关数据， 一个统计上有代表性的样本， 户 将进行面谈 与关键线人有目的地 选定的本地和非本地企业， 政府和其他健康、安全和 福利组织。 的机会 研究公众和组织对以下问题的反应： 科学可信的风险信息 关于未来一场大地震在一个复杂的城市 设置是罕见的。 这项研究将描述 这种传播的影响 信息，并测试一套集成的 假设的解释 观察

Informing citizens, local governments and business organizations about the earthquake hazard to increase awareness, mitigation and preparedness activities is a central element of the national effort to reduce earthquake losses. Relatively little research has been performed on organizational and public response to earthquake risk information about a specific likely future event, since few actual earthquake predictions, advisories, forecasts (they go by many names) that are scientifically credible have emerged in the United States. This research is a study of public and organizational response in the complex, urban, multi-county San Francisco Bay Area to the communication of risk information about that area's next major earthquake. Qualitative and quantitative research will be performed. Mail questionnaires will collect relevant data on a statistically representative sample of households. Interviews will be conducted with key informants from purposefully selected local and non-local businesses, government and other health, safety and welfare organizations. The opportunity to study public and organizational response to scientifically credible risk information about a future major quake in a complex urban setting is rare. This research will describe the effects of the dissemination of such information, and test a set of integrated hypothesized explanations for what is observed.