Bay Area Response to Information About a Future Major Earthquake

向公民、地方政府和商业组织通报地震危险，以提高认识、减轻和准备活动，是国家减少地震损失努力的核心内容。在组织和公众对未来可能发生的具体事件的地震风险信息的反应方面进行的研究相对较少，因为很少有实际的地震预测、咨询、美国已经出现了科学上可信的预报(它们有很多名字)。这项研究是对公众和组织在复杂的，城市，多县向旧金山湾区传达有关该地区下一次大地震的风险信息。将进行定性和定量研究。邮寄问卷将收集具有统计代表性的家庭样本的相关数据。将与来自有目的地挑选的本地和非本地企业、政府和其他卫生、安全和福利组织的主要线人进行面谈。在复杂的城市环境中，研究公众和组织对有关未来大地震的科学可信风险信息的反应的机会很少。这项研究将描述这些信息传播的影响，并测试一套完整的假说解释。

Informing citizens, local governments and business organizations about the earthquake hazard to increase awareness, mitigation and preparedness activities is a central element of the national effort to reduce earthquake losses. Relatively little research has been performed on organizational and public response to earthquake risk information about a specific likely future event, since few actual earthquake predictions, advisories, forecasts (they go by many names) that are scientifically credible have emerged in the United States. This research is a study of public and organizational response in the complex, urban, multi-county San Francisco Bay Area to the communication of risk information about that area's next major earthquake. Qualitative and quantitative research will be performed. Mail questionnaires will collect relevant data on a statistically representative sample of households. Interviews will be conducted with key informants from purposefully selected local and non-local businesses, government and other health, safety and welfare organizations. The opportunity to study public and organizational response to scientifically credible risk information about a future major quake in a complex urban setting is rare. This research will describe the effects of the dissemination of such information, and test a set of integrated hypothesized explanations for what is observed.