Measuring Campaign Variation in Senate Elections

对选举的研究集中在行为和选择上， 个人选民。 然而，关于扮演的角色的问题 候选人及其竞选活动对选民的影响， 都被忽略了 然而，选民的选择只能在 一场运动的背景，并适当地设想， 至少在竞争候选人之间的竞争中。 这 创新的研究试图衡量运动的影响 美国参议院选举中选民选择的策略。 具体来说，这项研究将收集有关竞选活动的数据， 1988年、1990年和1992年美国参议院候选人的行为 选举 将确定候选人的活动和职位 根据报纸对竞选活动的报道。 这些数据将 与这些竞选活动中选民态度的数据相结合， 允许评估候选人职位 被选民感知并影响他们的决定。 这项研究完成后，将大大提高我们的认识 竞选活动对选民选择的影响，包括 负面竞选和候选人提供 选择，而不是回声。

Research on elections has concentrated on the behavior and choices of individual voters. However, questions about the roles played by candidates and their campaigns as influences on voters typically have been ignored. Yet voter choice can only be understood within the context of a campaign and is properly conceived as a result at least in part of a contest between competing candidates. This innovative research attempts to measure the impact of campaign strategies on voter choice in U.S. Senate elections. Specifically, this research will collect data on the campaign behavior of US Senate candidates in the 1988, 1990 and 1992 elections. Candidate activities and positions will be determined based on newspaper coverage of the campaigns. These data will be merged with data on voter attitudes in these campaigns thus permitting assessments of the extent to which candidate positions are perceived by voters and influence their decisions. When completed this study will greatly enhance our understanding of the impact of campaigns on voter choice including the impact of negative campaigning and of campaigns in which candidates offer choices, not echoes.